Elizabeth Arden presents 5D Hydration Experience pop-up at cdf Haikou International Duty-Free City Shopping Complex.
Elizabeth Arden launches new hydration power duo – Hyaluronic Acid + Peptides Ceramide Capsules Hydra-Plumping Serum and Water Cream in a large scale 5D Hydration Experience Pop-up. The pop-up brings retailtainment to life from mid November 2025 to end February 2026 on the ground floor of cdf Haikou International Duty-Free City Shopping Complex.
Hyaluronic Acid + Peptides Ceramide Capsules harness the combination of Size-Shifting Hyaluronic Acid Technology and Peptides to penetrate deeply to plump skin. Encapsulated for freshness and potency, this formula delivers lasting hydration and firmer-looking skin. Harnessing 5D Hyaluronic Acid Technology, Hyaluronic Acid + Peptides Ceramide Water Cream locks in moisture while reinforcing the skin barrier. Together, the high efficacy hydration duo provides multi-dimensional hydration and firming benefits for visibly healthier skin.
The multi-sensorial pop-up features 5 experiential zones to allow customers to experience the newly launched hydration duo as well as Elizabeth Arden’s other iconic beauty products.
Experience Zone 1 with giant rotating capsules and Capsules Serum Bar
Zone 1 features a giant rotating Hyaluronic Acid + Peptides Ceramide Capsule and the Capsules Serum Bar for products testing and discovery. All of Elizabeth Arden’s best sellers can be found here.
Get hands on instant test results on your skin moisture and elasticity level before and after the use of Elizabeth Arden’s high efficacy hydration duo products at Zone 2 – The Skincare Lab.
Zone 2 features The Skincare Lab for a sit-down skin consultation by Elizabeth Arden beauty consultants as well as a quick skin hydration and elasticity test which immediately demonstrates the fast efficacy of the new Hyaluronic Acid + Peptides Ceramide Capsules and Soft Cream.
Zone 3 features the “Thematic Water Ripples Experience Room” for an immersive and sensorial product discovery.
Zone 3 features the central attraction “Thematic Water Ripples Experience Room” for an immersive sensorial experience as part of the product discovery journey. Customers learn about the science and efficacy behind the new Hyaluronic Acid + Peptide Ceramide Capsules and Soft Cream while being enclosed by drifting soft water ripples.
Capture your memories at Zone 4, the “Photo Memento Booth”.
Zone 4 – Step into the giant capsule “Photo Memento Booth” to capture your learnings and memories in Elizabeth Arden’s Hainan Pop-up. The photo booth setup once again reminds customers that the new Hyaluronic Acid + Peptide Ceramide Capsules repairs skin’s moisture barrier; plumps and hydrates skin; giving a natural moist and healthy “glass skin”.
Catch a floating ball at Zone 5 “Energy Floating Balls Game Booth” for more surprises.
Zone 5 features a fun “Energy Floating Balls Game Booth” for all customers who have purchased Elizabeth Arden products at the exclusive pop-up. Customers are to catch a floating ball from the giant cannister to unlock a surprise gift.
Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail shared, “Our capsules serum products are extremely travel-easy and convenient. We also offer travel exclusive gifts and amenity kits to constantly remind our customers to ‘Travel with Arden’.”
