Elizabeth Arden launches in travel retail across multiple locations its new luminous interpretation of the classic White Tea fragrance – the new White Tea Eau Florale.
The inspiring and beautiful new scent captures the essence of cherished moments and simple indulgences. The bottle and fragrance in its sweet hues of pink emits an air of romance. The multiple activation touch points across travel retail create sparks of sweet delight to travelling customers.
At Lotte Duty Free of Australia Melbourne International Airport in the months of April and May, customers were greeted at front of store with the enchanting visuals and scent of White Tea Eau Florale. Customers were encouraged to discover the amazing scent.
With a perfect blend of White Tea at its opening, an enchanting floral symphony of Pink Freesia and Lily of the Valley dance. Delicate Pink Orris and sweet Honeysuckle rest at the heart and sit upon a grounding base of Musk, creamy Trisamber and comforting Tonka Bean for a harmonious foundation that lingers on the senses. On the inspirations behind the romantic scent, senior perfumer Natasha Cote-Mouzannar said, “This creation is all about the beauty of life, bringing beautiful flowers and rich ingredients for a unique experience.”
In the duty free shopping haven at Hainan, the Elizabeth Arden White Tea Eau Florale cart pops up in Level 3 of Hainan Tourism Duty Free Shopping Complex. Customers were presented with delicately scented sachets of White Tea Eau Florale for their fragrance sampling.
“Elizabeth Arden White Tea Eau Florale is a beautiful yet affordable gifting option to purchase for loved ones. Our romantic activations in travel retail draws customers to fall in love with the inspirational scent, and to bring the scent home as part of their memorable travel journey,” said Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail division.
Across multiple travel retail duty free store locations and travelling touchpoints, customers will be able to capture the pretty sights of the new White Tea Eau Florale EDT. This included Shanghai Pudong International Airport as well as Taiwan Taoyuan International Airport.
