The new Erborian 3-in-1 skincare innovation combines serum, moisturiser and makeup-base benefits as the Korean skincare brand builds on its pioneering BB expertise.


L’OCCITANE Group is introducing Erborian’s new Triple Care BB Milk to global travel retail from 1 October, marking a new chapter in the Korean skincare brand’s pioneering BB story.

Launching across duty-free locations where Erborian is present, Triple Care BB Milk is a major skincare innovation designed to deliver the brand’s signature ‘baby skin’ effect, skin that looks naturally smooth, plump and radiant.

Bringing the BB universe to travellers

The global travel retail launch will be supported by dedicated airport visibility and consumer engagement, including an animation across Madrid Airport Terminals 3 and 4 during October. The activation will spotlight Triple Care BB Milk alongside the iconic BB Crème, introducing travellers to Erborian’s wider BB universe and its distinctive fusion of Korean skincare expertise and complexion-perfecting performance.

Inspired by Korean beauty expertise and rituals, the milky texture brings together the benefits of three essential skincare steps in one product: it acts as a concentrated serum*, moisturises like a cream, and preps like a makeup base.

The launch builds on Erborian’s long-established expertise in hybrid beauty. Since 2009, the brand has played a pioneering role in bringing BB Cream to European consumers and its iconic BB Crème remains one of its key pillars. Today, one Erborian BB Cream is sold every 24 seconds** worldwide, while BB is the brand’s third-largest franchise.

Three steps, one skincare innovation

At the heart of Triple Care BB Milk is a highly concentrated formula containing more than 20% active ingredients. These include Erborian’s signature White Ginseng Complex, rich in compounds to smooth the appearance of wrinkles and fine lines; N-Acetyl Glucosamine (NAG), which boosts cellular renewal and helps refine skin texture and pores; Rice Peptides, which help strengthen the skin barrier and enhance radiance; and Hyaluronic Acid, helping to hydrate and immediately plump the skin. Triple Care BB Milk has a vegan formula***, is made with 90% ingredients of natural origin and is formulated without silicones.

Its serum action is further supported by rapid-absorption technology, while moisturising ingredients help reinforce hydration and the skin barrier. The formula also creates a smooth, comfortable surface to help prepare the skin for makeup application. The result is a sensorial, Korean-inspired milky texture designed to simplify the beauty routine without compromising on skincare performance.

Consumer and clinical testing underline the product’s efficacy. From the first application, 100% say their skin is softer and intensely moisturized (1), while 94% say their skin is glowy(1). After seven days, 94% say their complexion looks more even (2). After 28 days, 100% say their skin is nourished and the appearance of pores is reduced, immediately revealing a fresh complexion and smoothed skin (3). Clinical scoring also demonstrated -33% dilated pores (4), +70% supple (4) and +47% radiance (4).

Evelyne Ly-Wainer, Managing Director Global Travel Retail, L’OCCITANE Group, said: “Travel retail is an important discovery channel for Erborian, connecting the brand’s Korean skincare expertise with consumers from around the world. Triple Care BB Milk, together with our iconic BB Crème, gives us an exciting opportunity to bring the Erborian BB universe to life for travellers in a fresh and engaging way.”

*Erborian serums.
**Sell-in WW – 12 rolling months to July 2026.
***Formulated without animal origin ingredients.
(1) Consumer test on 32 people immediately after application.
(2) Consumer test on 33 people after 7 days.
(3) Results proven by efficacy tests and/or consumer tests on 27 to 33 volunteers.
(4) Clinical scoring on 29 to 33 people