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ETRO says ‘We are all one’ in its new campaign full of love

ETRO says ‘We are all one’ in its new campaign full of love

ETRO has unveiled its Fall Winter 2020/21 Advertising Campaign, lensed by Dario Catellani. A hymn to harmony and love for nature which starts from the principle that we are not alone but, together with nature and animals, cohabitants on the same Planet.

Portrayed on an essential background, nine human beings – founder Gimmo Etro together with Mariacarla Boscono, Fernando Cabral, Maty Fall Diba, Eva Herzigova, David Kammenos, Felice Nova Noordhoff, Parker Van Noord and the young Olivia – and twenty eight animal friends – including Mario the swan, Anita the snail, Anna and Adamo the ducklings, Camilla the lamb, Rino the toad and Gianni the peacock – convey the desire for a new era of mutual respect.

“WE ARE ALL ONE”, expression of this universal connection, has always belonged to ETRO’s culture and values.

This profound message inspired previous special stories, and has been the centerpiece of the Fall Winter 1997/98 Advertising Campaign, named Animen, in which a lovely conversation between animals of different species became a reflection on the world’s spirituality.

The ETRO Fall Winter 2020/21 Advertising Campaign is a hymn to harmony and love for nature. Starting from the principle that we are not alone but, together with nature and animals, cohabitants on the same Planet, ETRO portrays an act of union and sharing in which animals and human beings are co-protagonists.

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