Fendi is banking on 80’s logomania making a comeback. The brand is launching a new FF-laden capsule exclusively on Net-a-porter on April 13. The collection will subsequently become available at select Fendi stores and on fendi.com on May 14.
The iconic logo was first conceived by Karl Lagerfeld in 1965 and stands for Fun Fur.
Both the archival square-shaped version of the logo as well as the updated rectangular iteration will be used in the lineup. The collection spans from parkas, raincoats, and hoodies to a range of handbags and sneakers.
When asked by WWD if the significance of the logo has evolved of the years, Silvia Venturini Fendi said “absolutely, in the Eighties, it was more ostentatious, a logo was meant to show that you had made it. Now young people like it and they are at the beginning of their professional life. It has a fashion connotation, it stems from the street, it’s a sign that you belong, and it’s often paired with sportswear.”
And while it hasn’t been confirmed to be pieces from the capsule, Bella and Gigi Hadid, Hailey Baldwin and other It Girls have been sporting some Fendi-logoed ready-to-wear in the past few weeks— perhaps they’ve already got their hands on the capsule?
Copyright The Duty Free Hunter 2019