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Ferragamo reveals ‘fearless’ Signorina Ribelle fragrance

Ferragamo reveals ‘fearless’ Signorina Ribelle fragrance

Signorina Ribelle – introducing the new Salvatore Ferragamo fragrance, the fearless version of yourself.


WHO IS THE SIGNORINA RIBELLE?

Young yet determined, fierce yet gracious, independent yet romantic: Signorina Ribelle is a paradox rooted in the real life of the modern young woman, the hero inspiring Salvatore Ferragamo’s newest olfactory chapter.

She perpetuates a silent revolution deciding to live her life at the fullest by celebrating her unique identity, enhancing her qualities and embracing her flaws every day.

She unleashes her contagious positive energy to the world, turning ordinary moments into extraordinary memories to be shared with the companions of her lifetime journey and with her social media community.

She channels her strength and confidence to uplift other women, while her determination and independent attitude gracefully converge in her fresh charisma, charming femininity and signature Italian style.

From having an Espresso to riding a Vespa with friends, she shakes up the routine by uncovering the beauty and joy hidden in simple acts, making them memorable and leaving a mark in those surrounding her.

Signorina Ribelle is the fearless version of yourself.

THE FRAGRANCE

Signorina Ribelle’s inner super-power is encapsulated in an irresistible fragrance that elevates ordinary elements with unexpected blends. Opening with a fruity combination of mandarin and red pear spiced up by pink pepper, the Signorina Ribelle scent is an explosion of white floral notes, including Tiaré and orange flowers, mixed with a delicate Ylang Ylang molecule especially designed for this essence. The feminine heart is contrasted by the elegant woody base of deep sandalwood and fresh musk and enriched with unexpected gourmand notes of Italian vanilla Gelato and exotic coconut milk.

Signorina Ribelle olfactory family: Floriental Woody
Top Notes: Mandarin, Red Pear, Pink Pepper
Heart Notes: Frangipani Flower, Ylang Ylang, Sambac Jasmine
Dry Down Notes: Coconut Milk, Sandalwood, Vanilla Gelato
Perfumer: Sophie Labbé

THE BOTTLE

The scent comes in Signorina’s signature rectangular glass flacon, this time offered in a bold, fuchsia, embellished with a matching iconic grosgrain Vara bow in a new frayed version to highlight the irreverent side of this new Signorina.

THE FORMATS

There’s a Signorina Ribelle for every occasion: the fragrance is available in three formats of 30-ml., 50-ml. and 100-ml.

THE CAMPAIGN

In sync with the Patchwork of Characters concept promoted in the House’s fashion collections, the first Signorina media campaign conceived by Salvatore Ferragamo’s Creative Director Paul Andrew features a range of talents of different generations playfully interacting with each other in a typical Italian lifestyle setting.

Directed by Gordon Von Steiner, American model Cara Taylor is the face of Signorina Ribelle. Joining her in the images and film, Korean-American model and DJ Soo Joo Park and Dominican Republic model Hiandra Martinez represent the other scents in the Signorina fragrance line, embodying the Signorina Eau de Parfum and Signorina Misteriosa essences, respectively.

Director: Gordon Von Steiner
Talents: Cara Taylor, Soo Joo Park, Hiandra Martinez

ABOUT THE SIGNORINA FRAGRANCE COLLECTION

Ever evolving, the Signorina line transcends the test of time by embodying a sisterhood that celebrates each woman’s different personality.

Chapter after chapter, the collection has been enriched with sophisticated scents showing the multiple facets of the modern Signorina and engaging a wider range of female characters.

Whether they feel romantic, mysterious or rebel, there’s a Signorina fragrance empowering their true spirit and unleashing the seductive appeal of their personality.

The collection is an ode to the female bond, the complicity and friendship among the Ferragamo women, who find in the community their strength and everyday dose of support and happiness.

This special bond is marked by the House’s iconic Vara bow that embellishes the three flacons, each coming in monochromatic shades including pink, black and fuchsia.

A collection of fragrances designed not to offer aspirational ideals to women but rather reflect their identity and honour their differences, which make each Signorina unique and unstoppable.

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