Marc Jacobs has announced the launch of Decadence, his first “mature” fragrance. Each of his flagship fragrances now claims to represent a distinctive character: Daisy is a sweet girl next door, Lola is quirky, and Decadence is sexy and sophisticated.

Decadence is a rich and elegant composition created in collaboration with perfumer Annie Buzantian. The top notes include Italian plum, saffron and iris. Bulgarian rose, Sambac jasmine and orris root form the heart of the perfume, while the base includes warm liquid amber, vetiver and papyrus wood.

Top notes: plum, saffron, iris
Heart: rose, jasmine, orris root
Base: amber, vetiver, papyrus

The bottle design, which is a “personal talisman” of the designer as a symbol of opulence and glamour, reminiscent of an emerald-green handbag with python pattern, gold chain and black tassel.

The campaign has been shot by Steven Meisel. Adriana Lima, the Brazilian model most famous for being one of Victoria’s Secret’s longest running Angels, will be the face of Decadence, set to be released in the autumn. She joins the likes of Dakota Fanning and Karlie Kloss who have previously starred in the brand’s perfume campaigns.

The fragrance is available as 30, 50 and 100 ml Eau de Parfum. In stores from Autumn 2015.

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Adriana Lima by Steven Meisel
Adriana Lima by Steven Meisel