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Flowers, flowers! And even more flowers, in their thousands – Miss Dior Eau de Parfum reinvents itself with a new scent

Flowers, flowers! And even more flowers, in their thousands – Miss Dior Eau de Parfum reinvents itself with a new scent

In 1947, Miss Dior was born out of a wild impetus where the pressing desire to re-enchant the lives of women and open up their eyes, once again, to the sparkling colours of love was felt.

Following a bleak period, at that time this scent was synonymous with renewed happiness, poetry, and harmony for Christian Dior. Miss Dior intrigues, excites and invites us to marvel at love and all the beauty in the world.

Echoing its inspiring character, the new Miss Dior fragrance is like an olfactory “millefiori”. Centifolia Rose, with its honeyed and peppery notes, reigns over a delectably creamy velvet heart. It is embroidered with fresh Lily-of-the-Valley notes, an apricot-tinged Peony accord, and powdery Iris notes. Miss Dior is thus built around an elegant, striking bouquet—like a “millefiori” that seems to carry countless flowers in endless colours. At the base, slight notes of tender wood envelop the composition.

 

The couturier’s fragrance, Miss Dior eau de parfum, is adorned with a new poignard fabric bow—a few centimeters of pure luxury is tied around the bottle’s neck. The new Miss Dior Eau de Parfum now boasts a vibrant, pointillist haute couture bow, with a truly unique assortment of florals. Beneath the bottle, the emblematic Miss Dior houndstooth motif is engraved in the glass.

FLOWERS TO AWAKEN THE SENSES

Flowers, flowers! And even more flowers, in their thousands. Miss Dior has always been an olfactory wonder with flowers at its heart.

“All our senses are awakened by the sensuality of the floral bouquet of the new Miss Dior Eau de Parfum. It celebrates velvety and sensual Roses heightened by a fresh Lily-of-the-Valley and a biting Peony, wrapped in a powdery Iris.”

FRANÇOIS DEMACHY, Dior Perfumer-Creator

Grasse Rose is at the heart of this floral profusion. From Catherine Dior to today, it has been a symbol of happiness and renewal, as much for the land where it grows as for the women who cultivate it. A chain of solidarity that must never be broken.

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