Coty Travel Retail Asia Pacific partners with Changi Airport Group and The Shilla Duty Free to unveil “Fly With Me”– a multi-brand fragrance discovery pop-up store featuring its iconic brands including Burberry, Chloé, Marc Jacobs, and Miu Miu – exclusively in Singapore Changi Airport, Terminal 1, from 15 April to 24 May 2023.
Alongside this launch, Coty celebrates a new partnership milestone with AIipay+, global cross-border mobile payments and marketing solutions operated by Ant Group, in Singapore as the first destination outside of China and Greater China region to introduce Alipay Super Brand Day.
In addition, travellers will be able to find the exclusively pre-launched Marc Jacobs Daisy Paradis Limited Edition, and be one of the first in Asia Pacific to get hold of the three new seasonal Marc Jacob Daisy Paradise fragrances. Coty will also introduce the world’s first exclusive multi-way tote bag as a complimentary gift with purchases, available at the pop-up store from 15 April to 24 May 2023.
TAKE FLIGHT WITH COTY TO EXPLORE THE MARVELOUS WORLD OF FRAGRANCES
With an impossible-to-miss “Fly With Me” themed airplane achoring the centre of the pop-up, travellers can stop by for an omnichannel experience with Coty which introduces some of their iconic fragrances.
Activities include a gamepad for olfactive discovery, where travellers can diffuse selected scents by operating a joystick. For those who are seeking an adventure, the flight stimulator at the pop-up offers an interactive experience where they can fly their own plane and beat high scores. A multi-scent tablet is also available for shoppers who are looking to choose their dream perfume.
FOLLOW COTY ON A FRAGRANT JOURNEY THROUGH THEIR SIGNATURE SCENTS
Burberry brings an enthralling marriage of strength and subtlety to “Fly With Me” with Burberry Hero, a fresh, luminious and bold scent for the enigmatic and adventurous traveller. The fragrance features warm cedarwood oils that culminate in a vibrant crescendo. For the effortlessly stylish and natural, Burberry Her is a modern and romantic scent. Burberry Her Eau de Parfum comes with a burst of red and dark berry notes lightened by a luminous, white woody accord, while Burberry Her Eau de Toilette balances joyful fruity notes over an addictive drydown.
Chloé draws on the classic rose to create a modern and timeless perfume and explores the fresh and romantic with Signature Eau de Parfum, the ultimate feminine scent. In contrast, the Nomade Eau de Perfum embodies the freedom-loving and independent woman as it is imbued with the delicate, scented warmth of a fantasy destination.
Marc Jacobs maintains a distinct authenticity that’s rooted in the philosophy of merging the everyday and the extraordinary. This year, the Daisy Paradise Limited Edition fragrances are a novel, seasonal twist on the classic Daisy scents, with each fragrance featuring unique pink and purple hued notes that bring out the comforting feeling of the warm sun touching the earth. The collection captures the free-spirited allure of a sunset walk through a field of blooming flowers through Paradise.
Miu Miu pays a tribute to reassuring emotions, warm sensations and carefree femininity. Inspired by the Mango Pomelo Sago dessert, the new Miu Miu Fleur de Lait Eau de Parfum embraces the senses thanks to delicious notes of juicy mango, delicious osmanthus petals, and the velvety aroma of coconut milk, creating a fruity-floral fragrance that is bold and refined.
CHARTING NEW PARTNERSHIP MILESTONES WITH TRAVEL RETAIL
With China’s easing of travel restrictions, Singapore has been one of the top destinations in mind for Chinese tourists. Targeted at reaching and engaging Chinese consumers, Coty and Alipay+ reach a new partnership milestone — with the first Alipay Super Brand Day in Singapore.
This is commemorated through the launch of the multi-brand fragrance pop-up in Changi Airport as well as the launch of Coty Travel Retail Asia Pacific Brand Hub Center on the Alipay app. With Brand Hub Center, shoppers can search ‘Duty Free Shopping’ on the Alipay app to discover a range of extensive products under Coty’s portfolio, collect brand coupons and unlock exclusive deals ahead of their visit to Singapore.
While Singapore is the first destination outside of China and the Greater China region to launch the Alipay Super Brand Day initiative, there is potential to expand the Brand Hub Center to more markets across Asia Pacific region. This will enable Chinese customers from countries such as Thailand and Australia to enjoy duty free shopping with Alipay, regardless of their travel destination.
