German chocolate specialist Ritter Sport has introduced a Travel Exclusive Germany Edition Tower, available now only in travel retail locations across the central European country.
Its launch is well-timed to coincide with the UEFA European Football Championship, which is hosted by Germany, with the final in Berlin on Sunday 14 July.
The special Germany Edition Tower is a celebration of both the Ritter Sport brand’s heritage and the spirit of international football, boasting a vibrant design mirroring the German national flag with its distinct black, red, and gold stripes. Inside, the tower contains 9 x 100g bars of a selection of Ritter Sport’s popular chocolate varieties: Fine Extra Dark Chocolate, Marzipan, and Cornflakes.
As a special addition to Ritter Sport’s popular travel retail-exclusive Tower range, the Germany Edition Tower targets both self-treating and gifting, an exceptional offer for international and local travellers of all ages.
Ritter Sport International Key Account Manager Travel Retail Jan Bessel said: “This Germany Edition Tower offers us the perfect opportunity to share our expertise in making chocolates with travelling consumers who are after that special treat: a gift or a souvenir which not only tastes great but also targets Sense of Place, during Euro 2024 and beyond.
“It is bold and eye-catching, perfect for consumers who are increasingly searching for unique high quality products. The Germany Edition Tower is designed to appeal to anyone looking to bring a piece of Germany with them; whether for friends, family, or personal enjoyment.”
The Germany Edition Tower also underlines Ritter Sport’s commitment to sustainability and environmental impact. The chocolate is made from 100% certified sustainable cocoa with Ritter Sport following climate-neutral production processes since 2019.
In keeping with the brand’s dedication to purity, the Germany Tower chocolates contain no added flavourings, ensuring a natural and rich flavour profile.
