Swedish beauty and tech giant FOREO has officially launched a new placement at Don Mueang in partnership with King Power Thailand. The opening marks FOREO’s third duty-free store after Suvarnabhumi Airport and Phuket Airport, which officially opened to the public on the 1st March 2023. FOREO has also expanded with King Power in the previous years, with placements at Suvarnabhumi Airport and Phuket Airport, alongside three downtown placements of King Power Rangnam, King Power Srivaree Complex, and King Power Phuket.
Featured at the new placement is FOREO’s new Swedish Beauty campaign, which houses the newly released LUNA 3, the BEAR, UFO 2, and ISSA ranges. Daring to try something new in a skincare culture that focuses heavily on the quantity of products used, the new campaign sees a minimalistic and holistic approach by focusing on quality over drawn-out 8-step routines. Swedish Beauty also places a solid emphasis on self-acceptance, communicating that beautiful skin begins with loving yourself for an incomparable je ne sais quoi.
FOREO’s version of Swedish beauty offers everyone a chance at achieving complexion perfection with 3 ½ steps. No longer centered around traditional European beauty standards, the FOREO approach welcomes all skin tones, types, and textures to be part of a culture that focuses on health and an enviable inner glow. Maintaining the skin’s hydration levels and moisture barrier is paramount for a perennial Swedish glow. The essentials: a strategic routine of cleansing, masks, and a toning device, and capping off with an unparalleled oral routine.
Don Mueang International Airport is one of two international airports serving the Bangkok Metropolitan Region, with the second being Suvarnabhumi Airport. Mainly serving domestic flights, the airport is also known as Bangkok International Airport, and is jointly owned by the Thai government and Don Mueang Royal Thai Air Force (RTAF).
Global Travel Retail Director Gary Leong said “We are especially excited for our new placement at Don Mueang Airport, further strengthening our relationship with our fantastic partner, King Power. The placement ensures that we will be able to reach out to even more FOREO fans, and provide them with the best of our brand for their everyday needs.”
King Power Don Mueang Airport caters to the retail needs of travelers from all corners of the world, offering a wide range of popular products for tourists. The selection includes beauty products, fashion items, snacks, and souvenirs both from Thailand and abroad. All the products available for sale have been carefully curated from leading and high-quality brands to ensure customer satisfaction and meet diverse needs related to health and beauty. Let’s discover the cutting-edge innovations and beauty tech products from FOREO, as well as other popular travel items for all travelers at King Power Don Mueang Airport now.
As of May 2023, Thailand officially clocked its one millionth visitor from China since January, and seems to be well on its way to meet its annual target of five million tourists from China. The one million visitors were among the 9.47 million tourists in five months, against its 25 million target for the year. Benchmarking itself to 2019, where Thailand saw a whopping 40 million tourists, Thailand has also launched a “Trust Thailand” campaign to rekindle the relationship between the country and Chinese tourists, bolstered by 60 Chinese KOLs, members of the media, airlines, and related businesses invited to the country to promote it as a premier tourists’ destination.
