Swedish beauty and tech giant FOREO have announced the opening of a new store at Bahrain Duty Free, in partnership with Bahrain International Airport.
The opening, scheduled for November, will see a FOREO branded back wall alongside an LED screen inside the store, located in the new terminal of Bahrain International Airport.
The new store opening includes an array of FOREO’s best-sellers, including the cult cleansing brushes, the LUNA™ 3, and the LUNA mini 3. Also available in the roster is FOREO’s newly launched microcurrent device, the BEAR™ and the BEAR™ mini, which firms and lifts the facial contours for a youthful look. The UFO™ 2, FOREO’s miracle 90-second masking device, delivers a super-charged masking experience to the skin with technology such as thermo-therapy and cryo-therapy.
Bahrain Duty Free launched the company into a new era on January 28 2021, which saw the opening of a new passenger terminal building at Bahrain International Airport. Pledging to deliver an experience within itself with store environments on a world class level, the retailer expanded to 4,700sqm of space to deliver a premium and impactful display of their brands and products.
Global Travel Retail Director Gary Leong marks FOREO’s opening at Bahrain International Airport as a significant step into expanding further into the Middle East. “FOREO is ecstatic to have such a solid and supportive partner in Bahrain Duty Free. We are confident that we will be able to fulfil the strong customer demand from Bahrain, and further elevate the brand’s positioning in the country.”
Bahrain Duty Free Head of Purchasing Richard Wilkinson echoes Gary’s sentiments. “We are excited to have such an established beauty brand become an addition to Bahrain Duty Free. The brand’s constant innovation and premium appeal are a valuable addition to our stores and we look forward to assisting FOREO in their expansion into the Middle East.”
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