Swedish beauty and tech giant FOREO is ecstatic to hit the ground running following the opening of borders in Singapore and the majority of South East Asia region.
With tourism recovering steadily in the region, travellers are beginning to board planes once again and get back to their old lives. International airline bookings to Southeast Asia hit 38% of pre-pandemic levels by mid-March, according to travel firm ForwardKeys. Singapore and the Philippines bookings were at 75% and 62% of 2019 levels respectively, and all this points to one thing – the world is coming back with a bang.
FOREO is working closely with retail partners of Shilla, Dufry, and KrisShop to welcome back tourists with open arms – and in line with their new creative marketing efforts in 2022, there is no limit to the partnerships and executions being carried out. To celebrate Mother’s Day, FOREO and its Swiss-Developed Sister Brand, FAQ participated in KrisShop’s May promotion, which saw the brands giving out special offers in the specified time period to boost sales on the platform. Key products for the offers included the FAQ 101, FAQ 102, LUNA 3, and the BEAR Holiday Set – all which have been touted as the best products to create your own home spa. With advanced technology and ease of application, FOREO and FAQ’s range of products have been in high demand since the pandemic struck, offering users the same results of a professional aesthetic clinic, but in the comfort of their own home.
FOREO is also thrilled to announce the opening and re-opening of multiple counters at Changi Airport, 2 years since COVID struck. The new counter at Terminal 3 Arrivals South officially launched on the 25th February, followed by the re-opening of the Terminal 1 Centre Store on 18th March, and Terminal 1 Arrival East on the 13th May.
With Malaysian borders opening on the 1st April, FOREO expects to see more tourists in the following months. To ride on the incoming wave of travellers, FOREO has started a Summer Flash sales promotion for May and June to excite customers and increase awareness of FOREO. Key products for the promotion include the LUNA 2, LUNA mini 2, LUNA go, and ISSA mikro.
Global Travel Retail Director Gary Leong commented “We are thrilled to welcome back tourists to Southeast Asia, and we can’t wait to get back into the groove of things. Promotions are ongoing to make sure that tourists are able to get the best of FOREO on their travels, and we’re grateful to our long-term and new partners for supporting our endeavours to get back on our feet in the region.”