Burberry welcomes acclaimed British singer songwriter, Olivia Dean, as the face of the new Burberry Her Parfum.
From an urban London landscape to the open skies of its parklands and greenery — the video campaign follows Dean as she draws inspiration from the ever-changing and complex choreography of the city’s famous starlings — responding through movement that mirrors their rhythm and energy.
‘It’s all about being in the sky and feeling free,’ says Dean, who also wrote the accompanying music. ‘Of flying above everything and feeling… untouchable.’
Dean’s deeply personal fusion of musical genres – nostalgic yet modern, personal yet never introspective – mirrors the same bold notes of this, the latest and most intense addition to the Burberry Her fragrance family.
THE NEW FRAGRANCE INSPIRATION
The thrill of open skies.
The joy of self-expression.
The empowerment of following your own path.
Daring and sophisticated: free at heart.
Opening with delicate cherry notes, this fruity yet profound gourmand evolves through warm amber to an elegant and enveloping vanilla – complex and full of contrasts.
‘Cherry makes me think of cherry blossom trees in the springtime in London when all the trees turn pink,’ says Dean. ‘You think, spring is here! I’m excited.’
THE OLFACTIVE PYRAMID
Top Notes: mellow cherry, juicy pear.
Heart Notes: amber accord, freesia, whipped cream, patchouli oil.
Base Notes: moss, gourmand vanilla absolute, musk.
THE NEW-LOOK BOTTLE
Inspired by the richness of the fragrance inside, the iconic Burberry Her bottle now comes in opaque deep pink glass with matte finish. The outer packaging is dressed with flowing pink ribbons.
THE DISTRIBUTION
Burberry Her Parfum is available from 5 January 2026 in 30ml, 50ml, 100m
