Gigi Hadid joins Havaianas as Global Ambassador, redefining the brand’s flip-flops ‘Comeback’ as fashion statements.
With summer approaching, Havaianas is coming in haute with Gigi Hadid as its new global brand ambassador. The Brazilian brand debuted the supermodel as its new face — and foot — on Friday, posing in the Slim Point Flip Flop in a campaign shot.
Hadid, who hails from the coastal community of Malibu, California, makes an apt partner for Havaianas as it aims to elevate its footprint as a casual boardwalk staple to a street-style hero.
“To be the Havaianas global ambassador is surreal, and a bit nostalgic,” Hadid said exclusively. “Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m excited to be working with this team and I love that Havaianas is making a comeback.”
“Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement,” Albuquerque added. “In this context, we are very proud and excited to announce Gigi Hadid as our new global ambassador. With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition.”
