Loewe’s creative director Jonathan Anderson has released the Fall/Winter 2017 campaign images in advance for the brand’s show at Paris Fashion Week, starring Gisele Bündchen.

The images, all shot by Steven Meisel, are said to represent past, present, and future.

The first image shows Gisele wearing a look from the collection in front of a black “cloud” made of 9,000 silk ribbons; the second shows the iconic Puzzle bag featuring a cloud print (got to be a must for the global traveller!); and the third, from a series of artwork by Meisel called “Compositions,” is a surrealist creation showing a group of collected objects floating on a transparent table.

3,000 billboard posters of Gisele wearing the oversized floppy Toast hat (above) have been posted all around Paris to announce the campaign and the March 3 show, a first for the brand.

See more at www.loewe.com

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