Mumbai Duty Free is celebrating its third anniversary by offering its consumers incredible deals and discounts on fragrances, liquor and chocolates.
Along with special promotions, it offers the launch of new brands and perfumes, including Spa Ceylon, Worlds no.1 Luxury Ayurveda brand, new exclusive fragrances including Bulgari fragrances – Aqva Atlantique, Gianni Versace – Dylan Blue and Calvin Klein Deep Euphoria Pure Gold.
The store has promotional offers of up to 50 percent discount on selected top selling fragrances and flat 10 percent discount on selected range of fragrances across all brands. While there are more than 50 product promotions, there are special store-wide special promotions as well.
For its 3rd Anniversary, Mumbai Duty Free is keen to celebrate with its customers and hence offers gift vouchers to spend across store at all locations of various denominations. Most popular of them being the US$20 Gift voucher received at arrivals location on making a set purchase.
Dressed up with pictures and snap shots of its 3 years achievements, the store has been made to resemble a life-size newspaper. Featuring recent media coverage’s, key achievements and special moments, Mumbai Duty Free calls for 3 cheers for 3 years!
On achieving this milestone, Mr. Manishi Sanwal, MD, DFS India Pvt. Ltd. exclaimed, “Our prime focus has always been to offer additional value and best shopping experience to our customers. We are delighted to complete three successful years in this airport. These years have been amazing for our stores where we launched some extremely popular movie association campaigns for Dilwale, Shivay and Raees that created waves; executed successful properties like First Class Beauty Festival and The Whiskey Festival and Offered Best Promotions. Last year has been special as we won the Best Duty Free Store Award and also the Best Marketing Campaign Award for Dilwale. We assure to bring year on year novelty at our store and provide our consumers with the best shopping experience.”
Showcasing consistent growth in sales over three years, Mumbai Duty Free has had a very good start in 2017 as well. With a strong value proposition, it has ensured to work extremely closely with their brand suppliers to offer the very best to its customers. The support from brands came in various forms such as offering aggressive product promotions, launching many new variants, giving exclusive gifts with purchase and bringing new experiences to the store.
While all categories have shown growth year on year, Indian Gourmet business has grown more than 50% year-on-year for the months of December & January, post the launch of a dedicated section of ‘I Love Mumbai’ gift articles and destination products in November 2016. Indian sweets, Indian tea and destination themed products are the top growing categories for travelers love to carry ‘a piece of India’ souvenir along with them. This segment has led to increasing conversion levels for the entire departure store, indicating that this was a much needed offering.
Mumbai Duty Free’s main departures walkthrough store spans across 2,500sq.m offering over 130 products in only Single Malts, over 95 Scotch brands from over 25 Whiskies of the World regions. The beauty floor extends over an area of 2,100sq m, presenting over 4,000 products from 52 luxury brands in fragrances and cosmetics. With more than 100 trained staff on the floor, there is complimentary make-up service and specialised skin-care tips being offered round the clock in-store. The delightful confectionery zone, located in the middle of the walkway, stocks more than 350 variants of chocolates from over 30 brands on personalised display fixtures.
See more at https://www.dfs.com/en/mumbai
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