GLENMORANGIE’s WONDER MACHINE guides airport shoppers to find their perfect whisky match

Inspired by the relentless imagination of Glenmorangie’s whisky creators, meet the uniquely experimental Wonder Machine.

This playful, personalised experience invites travellers on an unprecedented sensory quest to find their delicious whisky match. Immersing curious drinkers in a kaleidoscope of the sights, sounds and scents of the inventive Highland single malt Scotch’s more wondrous world, the Wonder Machine promises to spark travellers’ imaginations and introduce each to a bottling which perfectly suits their taste.

Glenmorangie’s Whisky Creation Team, led by Dr Bill, are endlessly searching for new flavour possibilities. Combining their “What if…?” approach to whisky with the finest casks from around the world, they bring new layers of deliciousness to Glenmorangie’s signature style. And now, for the first time, the Wonder Machine offers travellers the chance to experiment for themselves. Entering the single malt’s world of flavour, they are able to explore the aromatic personalities of luscious creations in the Travel Retail range – until they discover their personal whisky match.

Revealed initially at Glenmorangie’s wondrous boutique at London Heathrow Airport’s Terminal 2, the Wonder Machine has the look and feel of a fantastical factory, where delicious experiments come to life. It merges sophisticated physical and digital technologies to draw travellers into a sensory playground. First, using a touchpad encased in elegant, copper casing shaped like a still, users pick their whisky personality from a selection inspired by Glenmorangie’s devotion to deliciousness, craftsmanship and experimentation. Then they are whisked away on a dramatic, personalised visual tour of the whisky’s more wonderful world, via an immersive display.

Wonder Machine at Glenmorangie’s wondrous boutique at London Heathrow Airport’s Terminal 2

Next, the marvellous machine’s cogs, dials and belts playfully whirr into action onscreen, as if users are crafting the whisky there and then. They select a favourite scent from six delicious aromas, each hinting at the essence of each whisky. All crafted by Glenmorangie’s Master Blender and Head of Whisky Creation Gillian Macdonald and an expert perfumier, these scents include roasting coffee beans, a nod to Glenmorangie Signet’s mocha notes, the melting toffee tones of Glenmorangie Elementa and much more.

Travellers can also experiment with six captivating soundscapes, each reflecting a whisky’s spirit and flavour. For instance, they might prefer the sound of a heartbeat, reminiscent of Glenmorangie The Original – the single malt at the heart of Glenmorangie’s whisky making. Or the sizzle of coffee beans tumbling in the heat, which hints at Glenmorangie Signet’s dark deliciousness.

Wonder Machine at Glenmorangie’s wondrous boutique at London Heathrow Airport’s Terminal 2

Skilfully analysing their favourites, the Wonder Machine ingeniously matches each traveller to their perfect whisky in Glenmorangie’s Travel Retail range. Finally, they can scent this single malt’s complex aromatic signature, discover more about their whisky match and explore a cocktail recommendation, which is connected to WeChat in China. They are then invited to taste the whisky’s delicious flavours at the boutique’s bar.

The Wonder Machine is delighting travellers at Glenmorangie’s boutique at London Heathrow Airport, Terminal 2, Hainan Whisky Museum, Mova Mall in China, and Scotland’s Edinburgh Airport. Coming next in South Korea’s Incheon Airport in Seoul, and more Wonder Machines to come…