Premium Belgian chocolatier Godiva and leading travel retailer DFS are delighted to announce their latest collaboration on an exclusive pre-launch of the first designs of the new Godiva Souvenir Collection.
The Collection will be available at DFS airport and downtown stores in Asia, Oceania and the USA from July as part of the global “From (DFS) with Love” campaign, and will feature unique designs inspired by some of the most attractive destinations around the world.
The Godiva Souvenir Collection will comprise a multipack of three 4-piece boxes and a 15-piece premium chocolate assortment in white, milk and dark chocolate, and a 20-piece box of luxury biscuits. The assortment mirrors Godiva’s indulgent Gold Gift Box of the finest signature chocolates which are eagerly sought by travellers everywhere.
In keeping with DFS’ new “From (DFS) with Love” campaign which curates the very best local and international food and gifts anchored with a strong ‘sense of place’, the first releases of the Godiva Souvenir Collection will feature visual designs inspired by Guam, Saipan, Palau and Hawaii, as well as a DFS-exclusive version for the US. Additional designs for various locations will be available at other retailers later in the year.
For the new Souvenir Collection, Godiva is proud to collaborate with award-winning visual artist Ray Oranges. Ray is profoundly influenced by the art and architecture of the 1920s and 1930s, re-interpreted through a contemporary sensibility. His compositions are enhanced by a masterful use of shadow and bursts of light, creating a whole story with just a few, well-chosen strokes. Ray’s exclusive packaging design reflects each location’s magnificent landscape while promising an enticing assortment of the finest Belgian chocolates within.
Matthew Hodges, President, Godiva Global Sales, commented: “Godiva and Ray Oranges share a talent for craftsmanship and beautiful creations. His joyful, vibrant designs for the new Godiva Souvenir Collection reflect the soul of the destinations in a modern and unique way. Together with the delicious assortments of the finest Belgian chocolates and biscuits, the designs will delight all travellers looking for premium gifts. We are delighted to be partnering with DFS in the exclusive launch of this stunning collection.”
“We are thrilled to offer our discerning customers the first taste of the new Godiva Souvenir Collection. At DFS we are always looking for new ways to showcase the unique qualities of the many destinations around the world where we operate, and we are sure that this new Collection will be enthusiastically received by global travellers who appreciate the finest gifts and flavours,” said Brooke Supernaw, DFS Group Senior Vice President Spirits, Wine, Tobacco, Food and Gifts.
As an additional sales incentive, customers spending USD50 on Godiva items during the promotion in Guam can participate in the ‘Take a Dip’ Challenge, reaching into a glass case to grab as many balls as possible within 20 seconds. Godiva chocolates are awarded according to the number of balls held.
