Timed to celebrate its sponsorship of the Dubai Duty Free Tennis Championships, 17-29 February 2020, GREY GOOSE vodka has released a limited edition exclusive version of GREY GOOSE original, bottled at 43% ABV, only available at Dubai Duty Free stores.
This is the second consecutive year that GREY GOOSE is the official vodka sponsor of the event. Commemorative bottles of the Dubai Duty Free exclusive have been produced, creating a unique memento of the occasion. During the promotion, anyone purchasing a bottle of GREY GOOSE vodka from Dubai Duty Free has the chance* to win two of 120 tickets to the Dubai Duty Free Tennis Championships.
Sandeep Chugh, Regional Manager, Middle East and Africa, Bacardi Global Travel Retail said. “We are pleased to partner with Dubai Duty Free for this most prestigious event on the international tennis circuit, featuring several of the world’s top players and attracting an international audience of tennis fans.
“GREY GOOSE is the world’s leading premium vodka and also has a special ability to transform any moment into a celebratory experience. Our partnership with Dubai Duty Free is an end-to-end brand-building opportunity for GREY GOOSE. We can engage with consumers both at the event itself, through a sophisticated cocktail offering, as well as inspiring people to purchase a bottle of the limited edition, as they pass through Dubai International Airport, to take away for home cocktail making.”
Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free said; “We are delighted to continue our partnership with GREY GOOSE as the official vodka sponsor of the Dubai Duty Free Tennis Championship for the second consecutive year. We are looking forward to their activation both in the retail space and at the tournament and also looking forward to a fortnight of outstanding competition as we mark the 20th anniversary of the WTA week and the 28th running of the ATP week.”
The GREY GOOSE limited edition bottle (75cl) has a RRP of AED189/US$52.50 ENDS
*While stocks last. Scratch card competition mechanic.
Copyright The Duty Free Hunter 2020