Gucci Beauty has announced the opening of a pop-up in partnership with King Power at King Power Rangnam, a duty-free downtown store in Phaya Thai, in the heart of Bangkok.


Conveying the House’s eclectic codes, the store design presents sophisticated combinations of materials and elements, including neon lights and metallic finishes in pink and green. The duplex setup hosts big screens showcasing Gucci Beauty campaigns on top of the installation, where the Gucci logo also stands up.

Visitors will find Gucci’s most popular fragrances on display at the interactive table, offering them the opportunity to immerse themselves into the story of each scent and learn about the ingredients.

At the makeup counter, clients are invited to explore Gucci Beauty’s range of premium makeup. The pop-up also provides various experiences to surround the visitor in the wider world of Gucci Beauty. These include a playful AR tool that enables the virtual try-on of makeup, as well as in-person makeup stations.
The chance to learn about The Alchemist’s Garden, Gucci’s collection of luxury fragrances, is another of the exciting elements available. At the fragrance bar, visitors can discover the art of layering and create customized creations with the collection’s eaux the parfum, perfumed oils and waters.

In-store discovery continues with omnichannel touchpoints, as well as gift-wrapping, and engraving services.

The pop-up is open to the public from Friday, November 11th, 2022 to Sunday, January 8th, 2023 at King Power Rangnam in Bangkok, Thailand.