Indian Tiger roars in Fiji duty-free shops

Indian Tiger roars in Fiji duty-free shops

After successfully roaring at duty-free outlets across the subcontinent and eight other most travelled countries in the world, the first premium rum brand from India has finally landed in Fiji.

Available exclusively through the Prouds Duty Free stores featured at the arrivals and departures section of Nadi International Airport, the Wild Tiger Rum is gaining huge popularity amongst international travellers.

“We have been receiving good response from customers ever since the Wild Tiger Rum has been introduced into our duty-free stores,” Prouds DFS manager Ashwin Chand says.

“Available in 700ml striped bottles since December 2016, the Wild Tiger Rum is retailing at FJ$47.85 per bottle and $89 for two bottles,” Mr Chand added.

Produced in Kerala state of Southern India, Wild Tiger Rum is not only unique in terms of its avant-garde packaging but also for the liquid inside.

Wild Tiger is India’s first rum to be produced from a blend of molasses and cane juice, giving it enticing aromatic notes and depth in flavour. (See story)

One of the most distinctive aspects of the Wild Tiger’s packaging is the different stripe designs of each bottle which ensures that no two bottle designs are alike, making each bottle unique to its owner or gift recipient. By this virtue it makes this a default special edition of sorts and ideally suited for Travel Retail.

The brand has been conceptualised and is owned by Indian drinks entrepreneur Gautom Menon who is very passionate about the welfare and survival of wild tigers in the country.

As a part of its core corporate social responsibility policy – the brand donates ten percent profits towards Tiger Conservation in South India where they have set up their own non-profit initiative called Wild Tiger Foundation (WTF) which works with other established wildlife establishments and prominent tiger experts to save tigers and its habitat in Southern India.

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