The latest campaign by Creative Director Sabato De Sarno draws inspiration from the charming beach clubs or ‘lidos’ that adorn Italy’s storied coastlines, embracing the spirit of vibrancy and joy synonymous with the season.

Encapsulating the essence of an Italian summer, Gucci Lido is a celebration of sun-kissed days and salty breezes. The collection’s vibrant palette and striking prints are imbued with the excitement that preludes warmer weather, anticipating those familiar feelings of an easygoing morning under the sun and the refreshment of an afternoon swim.

The film and imagery portray scenes of spontaneity and exuberance against the backdrop of a destination pool party whose stories will be remembered well after summer ends.