Urban Decay has scrapped its entire lipstick range…but don’t panic!!
That’s right — all existing UD lipsticks are going bye-bye. Stop hyperventilating and take some deep breaths, please — you don’t have to bid farewell to your beloved Matte Revolution. The new Vice (that’s what the inclusive collection is now called) takes all of the existing lipstick shades (including some discontinued ones, some limited-edition selects, and some brand-new ones) and repackages, reformulates, and reintroduces them to the world.
The formulas feature an “unbelievable laydown of color”; a butter blend to condition; antioxidant vitamins C and E; a non-dragging application; long-lasting moisture; and softness thanks to aloe vera, avocado, babassu, and jojoba oils. The shades span the gamut of finishes: Mega Matte, Comfort Matte, Cream, Metallized, Sheer, and Sheer Shimmer.
That packaging we were talking about? It fits in perfectly with UD’s whole “beauty with an edge” ethos, and then some. Vice is a throwback to the brand’s OG lipstick case — the shotgun shell, for you hardcore fans — but modernizes it with a gunmetal case and a gold base featuring an embossed UD logo. When you’re digging around in your make-up drawer/purse/coat pocket/fanny pack (no judgment), this rounded, compact shape makes it infinitely easier to identify and whip out for emergency lip-painting.
About those shades, there are 100 of them. Not around, not close to, not basically: There are 100 lipstick colours launching at one time, in a veritable flood of pigment, to the shelves and websites of UD retailers (Sephora, Ulta Beauty, Macy’s, Beauty.com) and urbandecay.com. In airports, expect to see the range appearing on counters at World Duty Free Heathrow, The Loop at Dublin and other dedicated sites around the world. 74 of those hues are brand-new. Just wait, there’s more. Because apparently, 100 lipsticks wasn’t enough, you’ve also got 50 redesigned lip pencils coming your way.
The sheer amount of choices presented here is staggering. If you’re completely at a loss, UD founder Wende Zomnir says her must-haves include Pandemonium, Rock Steady, 714, Big Bang, Firebird, Menace, Naked, Backtalk, Conspiracy, and Disturbed. And, good news for anyone who missed some of the limited-edition collections from previous years: Nine of them will be coming back, including — to our delight — Mrs. Mia Wallace from that Pulp Fiction homage back in 2014.
Now for the bad news: It doesn’t launch until June 5. But that gives you just enough time to thoroughly review the offerings. In the meantime, here is a handful of the new colours — and resurrected ones — for you to peruse.
Via: Refinery29.com / Urban Decay
