In pole position with Heinemann: Heinemann Duty Free and Moët Hennessy bring the Formula 1 spirit to airports with Veuve Clicquot and Scuderia Ferrari.
Two legends – Veuve Clicquot and Scuderia Ferrari – are poised to come together in the Heinemann Duty Free Shops at Frankfurt and Hamburg airports. This July and August, shoppers will experience an exclusive lifestyle event unique to the travel retail market on the “WOW” stages in Frankfurt and Hamburg. Throughout that period, customers visiting the Heinemann Duty Free Shops in Frankfurt’s A and Z terminals as well as at Hamburg Airport will receive exclusive gifts when they buy Veuve Clicquot products. These will include valuable weekend bags in leather, and leather gloves to match. A superior selection of rare Veuve Clicquot vintages will also be on show, creating a meaningful link with special dates from Scuderia Ferrari racing – like the Veuve Clicquot Vintage magnum 1952: the year when the Italian team won its first Formula 1 championship.
“This one-of-a-kind project was designed in close cooperation between Gebr. Heinemann and Moët Hennessy. Original projects support our goal to attract new consumers and drive demand for our brands. We are pleased our customer Gebr Heinemann shares this passion for excellence. Consequently they grant us with great stages in the Heinemann Duty Free Shops to showcase this fantastic partnership,” says Petra Nagel, Moët Hennessy Travel Retail Director Europe.
The promotion also features eye-catching race simulators, enabling shoppers to experience first-hand how it feels to be a Formula 1 driver on a virtual circuit. Afterwards, they have the chance to drink to their race with a glass of Champagne at the Veuve Clicquot tasting bar.
“In partnership with our long-standing supplier Moët Hennessy, we are proud to present this outstanding marketing campaign exclusively at Frankfurt and Hamburg airports. This is a unique promotion that you won’t find anywhere else in the world – only in our shops. We look forward to inspired shoppers with this attention-grabbing campaign,” says Rüdiger Stelkens, Head of Purchasing (LTC) at Gebr. Heinemann.
Exclusive online auction for a good cause
During the promotion, customers in the Heinemann Duty Free Shops will also be invited to get involved in an online charity auction by bidding for one of the three Scuderia Ferrari Limited Editions. In Germany this auction is brought to life exclusively as part of the two-month campaign in the Heinemann Duty Free Shops. The money raised will be donated to three good causes, sharing the values of Veuve Clicquot: WWF, the international nature and environmental conservation organisation, Amnesty International, which promotes human rights around the world, and HeForShe, a UN women’s movement dedicated to gender equality.
Typical of Heinemann Duty Free: an integrated customer experience
Travellers can experience the special campaign in the airport shops – also on the inspiring Digital Store Screens – as well as digitally throughout the world via the Heinemann Duty Free website, the app and various newsletters. The campaign is also promoted via the Heinemann Duty Free Facebook page as well as direct mailshots to Heinemann & Me customer. Holders of Heinemann & Me customer cards also have an exclusive opportunity to enter a prize draw and win a trip for two to visit Veuve Clicquot in the Champagne region, including accommodation at the luxurious Hôtel du Marc. The highlight of the trip will be a unique Ferrari tour of the Veuve Clicquot vineyards.
For more information visit www.heinemann-dutyfree.com
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