Hennessy has opened its latest Shop-in-Shop concept at Singapore Changi Airport in partnership with Lotte Duty Free and Changi Airport Group.
The new space in T1 delivers the ultimate expression of Hennessy’s savoir-faire and offers shoppers at Changi an opportunity to explore the world of Cognac in a true playground of discovery. The design reflects Hennessy’s unmistakable style, honed over 250 years, with classic all-black pigments and modern minimalistic lines embodying the brand’s identity.
A PLAYGROUND OF DISCOVERY: A JOURNEY OF EXCLUSIVITY AND PERSONALIZATION
At every stage of their journey, visitors welcomed into the Shop-in-Shop at Singapore Changi are immersed in the world of Hennessy, starting with the offering of exclusive daily tastings of Hennessy V.S, Hennessy V.S.O.P, James Hennessy and Hennessy X.O. Available during peak hours of the day to leverage shopper traffic, travelers can enjoy their complimentary samples of cognac served neat or on ice.
HENNESSY X.O THE SPIRIT OF TRAVEL: SENSE OF PLACE TO THE FORE
The Hennessy Shop-in-Shop puts ‘Sense of Place’ at the fore with the latest edition of the Hennessy X.O. The Spirit of Travel Collection. The collection has been created exclusively for travelers, paying tribute to five of the world’s most beloved holiday destinations and inviting travelers to discover — or re-discover —iconic features of Paris, Hainan, Macau, Hong Kong, and now, Singapore.
The Singapore Edition celebrates the first shipments of Hennessy to Singapore in 1893 and invites shoppers to escape to an island nation renowned for its refined lifestyle, vibrant city, and world-class parks, from the Botanic Gardens —which has a special area dedicated to orchids, the country’s national flower —to the Supertree Grove at Gardens by the Bay. Other draws include the ArtScience Museum in the Marina Bay Sands resort, the Maritime Experiential Museum featuring models of trading ships, and luxury shopping on Orchard Road. These iconic locations are featured on the stunning Limited-Edition packaging.
EXCLUSIVE SINGAPOREAN ART OF GIFTING
The Art of Gifting – an exclusive customization ritual for travelers – can also be discovered in the Shop-in-Shop, transforming an iconic bottle of Hennessy XXO into an even more precious souvenir from Singapore.
The neck of the decanters can be customized and decorated with Singapore-themed metallic charms featuring a combination of playful, locally inspired colored medallions and an engraving of the iconic Merlion. Sense of Place stickers featuring the Marina Bay Sands hotel are available to add to travelers’ luggage for a distinct memory of their Singapore trip and Hennessy Shop in Shop visit. The full suite of bold, colorful accessories can also be turned into luggage tags stamped with the date of the first Hennessy shipments to the ‘Lion City’.
DISCOVER THE EXCEPTIONAL WITH HENNESSY’S RAREST EDITIONS
The brand-new Hennessy Shop-in-Shop is a heaven for Cognac lovers offering a diverse range, from products widely loved around the world to exclusive rarities. For Cognac connoisseurs and collectors, the opportunity to purchase Hennessy Paradis and Richard Hennessy – two of the brand’s most sought-after and rarest expressions – is a major reason for visiting the Hennessy Shop in Shop at Singapore Changi.
Laurent Boidevezi, President of Moet Hennessy Asia Pacific, Travel Retail and Private Sales, said: “The Hennessy Shop-in-Shop at Singapore Changi aims to recruit a new generation of travelers to the brand by blending Hennessy’s timeless craftsmanship and heritage with the captivating Spirit of Travel, leveraging the icons that make Singapore such a popular and world-class destination. The space is both intimate and engaging, tapping into an increasing demand for unique experiences and personalization in travel retail. We hope that our customers will take home a sense of our distinct craftsmanship and a memorable taste of Singapore while selecting Hennessy rare blends or enjoying an exclusive sampling of cognac during their shopping experience.”
