For the 200th anniversary of Hennessy V.S.O.P Privilège, Hennessy has collaborated with futuristic visual artist Can Buyukberber on a campaign visual that depicts the forward looking innovation of the brand through leading-edge technology.

Hennessy V.S.O.P Privilège pays tribute to 200 years of heritage with the release of a new limited-edition anniversary carafe. The carafe masterfully weaves together modern design components with elements that pay homage to the brand’s past; specifically recalling the date in March 1818, when the future King George IV of England received his specially commissioned “tierçon cask of excellent quality old pale” from James Hennessy. Since Hennessy’s founding, the Hennessy and Fillioux families have approached Cognac-making differently, together. With what would be called Hennessy V.S.O.P Privilège, James Hennessy and Jean Fillioux created a new style of Cognac that would transform the art of Cognac making, inspiring the future “Very Superior Old Pale” designation. Since that first delivery, Hennessy V.S.O.P Privilège remained the ideal expression of a perfectly balanced spirit.

Over the next two centuries, as the world was being transformed by innovation, Hennessy V.S.O.P Privilège remained true to its roots, its quality unaltered thanks to the Hennessy Master Blenders who passed down the secrets of this timeless Cognac from one generation to the next. To this day, Hennessy’s premium Cognac retains its original, unique character, upholding its “our heritage is our future” approach to craftsmanship.

Hennessy V.S.O.P Privilège releases a special limited-edition carafe that pays tribute to its 200th anniversary.

Hennessy V.S.O.P Privilège 200th Anniversary Limited-Edition Carafe

For this milestone anniversary, the House wished to pay tribute to the legacy of Hennessy V.S.O.P Privilège, but with a timelessly forward-looking design. The original Cognac bottle, known as the charentaise, dates back to the mid-19th century. For Hennessy V.S.O.P Privilège’s 200th anniversary, Hennessy has rethought the architectural, slope-shouldered charentaise in a limited-edition carafe. Archival design elements, notably the House’s vine leaf motif and vintage stamps, were inspired from the Cognac’s original label. This homage to the past comes in a distinctly modern coffret in brushed aluminum, bearing words excerpted from the future King George IV’s request for a “very superior old” Cognac. The use of copper-colored embellishment nods to the traditional alembic stills used to distill eaux-de-vie; its handle in full-grain natural leather will take on the patina of time, recalling the aprons worn by coopers, the artisans who craft barrels from staves of aged oak.

The Hennessy V.S.O.P Privilège 200th anniversary limited-edition carafe is currently available at fine retailers.

Hennessy V.S.O.P Privilège x Can Buyukberber

For the 200th anniversary edition of Hennessy V.S.O.P Privilège, the House collaborated with futuristic visual artist Can Buyukberber, one of the most innovative and directional digital talents working today. The San Francisco-based Turkish artist’s technique of using projection mapping and digital fabrication calls upon the many facets of perception, merging yesterday, today and tomorrow in one original and continuous creative expression.

Buyukberber captures Hennessy V.S.O.P Privilège’s forward-looking ethos in a serpentine coil that encircles the carafe and blurs the boundaries between physical and digital space. The Hennessy V.S.O.P Privilège theme, “Our heritage is our future,” is crystallized in a campaign visual that depicts the energy of the brand through leading-edge technology. Sinuous, illuminated swirls of digital art emphasize the emotion of appreciating Cognac in one fluid expression, seamlessly linking the House’s past with the potential of future innovation.

For the 200th anniversary of Hennessy V.S.O.P Privilège, Hennessy collaborates with futuristic visual artist Can Buyukberber on a campaign visual that depicts the forward looking innovation of the brand through leading-edge technology. (PRNewsfoto/Hennessy)