Hermès has announced the launch of its new perfume, Equipage Géranium.
1970: once upon a time there was Equipage. A fragrance created by Guy Robert, and the first men’s perfume from Hermès. An aromatic spicy woody men’s perfume which is as restrained as it is masculine, a perfect balance between strength and subtlety.
Launching this month (November 2015) – the classic is reborn with the same original message, but with a new, contemporary freshness. This is the 9th addition to the Hermés The Classics Collection.
“I tried to capture the smell a thousand times, a thousand times it escaped me. Drawn by its complexity, its sumptuousness, I took this perfume with me when I travelled to discover it.” – Jean-Claude Ellena, Hermès’ in-house perfumer since 2004.
Equipage Géranium is housed in the familiar, tall and slender Classics Collection emblematic lantern bottle. On the back is a Philippe Dumas illustration, capturing an imaginary world and infused with the reddish notes of geranium.
Available from November, in all Hermès stores, www.hermes.com and selected travel retail stores as a 100 ml natural spray bottle.
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