Les Parfums Louis Vuitton opens a new chapter in its history of perfumery with the launch of a seventh fragrance dedicated to men: Imagination.
Les Parfums Louis Vuitton opens a new chapter in its history of perfumery with the launch of a seventh fragrance dedicated to men: Imagination. Inspired by the infinite possibilities that lie within us all, the newest fragrance captures the creative impulse to go beyond one’s limits and act on even the wildest dreams. Exploring the unprecedented attraction between amber and black tea, Master Perfumer Jacques Cavallier Belletrud expresses a very contemporary vision of masculine elegance.
In creating Imagination, Master Perfumer Jacques Cavallier Belletrud explored the art of contrast through the unprecedented attraction between amber and black tea. In order to strike a contemporary chord, he turned to Ambrox, a molecule present in ambergris, as the starting point for his five-year-long creative process. To give resonance to this exceptional material with lavish proportions, he accentuated it with a smoky black tea, illuminated it with noble citrus, and energized it with sizzling spices. Thanks to his expert savoir-faire and obsession with detail, the Master Perfumer finds the balance of a perfect accord from some of the most precious things nature has to offer.
For five years, I’d been dreaming of revealing the beauty of ambergris and expressing the quintessence of its amber note in a way that’s of-the-moment.
Jacques Cavallier Belletrud
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