New IQOS Shop in Narita International Airport showcases the Philip Morris International Duty Free design language with digital innovations to enhance the traveling legal age consumer experience.

Philip Morris International Inc. (PMI) (NYSE: PM) has opened a new 20m2 IQOS Shop in Narita International Airport. The new shop showcases the IQOS design language including our newest digital innovations designed to deliver an enhanced legal age consumer experience.

The new shop improves brand recognition as IQOS is clearly visible with premium signage, our signature IQOS wall and dedicated product wall. The new shop also showcases the latest generation of IQOS gondolas and provides both physical and digital interactions with our products and an improved payment journey with additional cashiers.

The IQOS Shop provides new consumer experiences such as:

  • IQOS discovery area where IQOS products are on display for our legal age consumers to interact and engage with the physical products with impactful visual merchandising.
  • Our new IQOS interactive station works with RFID to allow 3D product visualization, comparison, configuration and shop assistance. The IQOS interactive station blends the physical and digital experience bringing the physical products to life in 3D to aid product education and easy comparison.
  • The TEREA (IQOS Smart Core™ sticks) flavor advisor is a new digital experience helping legal age consumers to find the flavor that best suits their needs, compare flavors and, also allowing them to save flavors to their favorites to assist with product purchase.
  • Our iconic Discover IQOS kiosk remains an important interactive and educational digital tool to learn more about IQOS and the benefits of switching to better alternatives to smoking.

The IQOS Shop opened on Wednesday, July 17th on the 3rd floor of the main building of Terminal 2 located after departures.

“With the opening of our new IQOS shop in Narita International Airport we continue to reinvigorate our IQOS brand presence and enhance our in-shop consumer experience for travelling legal age consumers. Our Narita IQOS shop opening follows closely after launching our new IQOS ILUMA i device in Japan in March this year, our latest and most innovative addition to our growing portfolio of smoke-free products.  In addition to the recent opening of our new IQOS Corner in Osaka International Airport, we are strengthening our IQOS presence across Japan airports. We look forward to welcoming travelling legal age nicotine users to our new IQOS Shop’‘, said Beste Ermaner, Vice President PMI Duty Free.

As of December 31, 2023, PMI’s smoke-free products were available for sale in 84 markets and PMI estimates that approximately 33 million adults around the world use PMI’s smoke-free products. Smoke-free products accounted for approximately 37% of PMI’s total full-year 2023 net revenues.

The company has stated its ambition to be present in 100 markets with its smoke-free products by 2025. PMI’s ambition is that by 2025 at least 40 million PMI cigarette smokers who would otherwise continue to smoke will have switched to smoke-free products. Furthermore, our ambition is for smoke-free products to account for more than two-thirds of our total net revenues by 2030.

IQOS ILUMA i features

The IQOS ILUMA i series offers three devices in Japan: IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE. All three devices bring a range of adaptable new features. It already delivers an experience that is clean, seamless, and pleasurable thanks to PMI’s bladeless SMARTCORE INDUCTION SYSTEM™ in a variety of designs to meet the diverse preferences of consumers. IQOS ILUMA i PRIME and IQOS ILUMA i ONE are available in Japan Duty Free locations.

The new touch screen on the device’s holder allows users to see experience-relevant information quickly and easily. To personalize the experience, IQOS ILUMA i introduces a new Pause Mode. By swiping up or down on the touch screen, users can pause and resume their smoke-free moment where they left off1 , without worrying about wasting a stick. Additionally, FlexPuff allows users to enjoy the experience at their pace2.

The new IQOS ILUMA i additionally includes smart features like FlexBattery that help prolong the lifespan of the holder’s battery3 , contributing to electronic waste reduction, as part of our efforts to reduce the environmental impact of our products. Furthermore, the door for IQOS ILUMA i is made from aluminum produced with renewable energy and the inner textile layer of IQOS ILUMA i’s PRIME leatherlike wrap is made of 100% recycled plastic.