The prestige skincare brand LANCASTER, born in Monaco, has recently introduced its latest sunscreen product — LANCASTER Sun Sensitive Oil-Free Soothing Emulsion. Through various engaging product launch events, LANCASTER aims to provide consumers with a great suncare experience. Meanwhile, the brand also marked World Oceans Day with a partnership to promote protection of the marine environment.

Built on over 50 years of research and innovation, LANCASTER’S expertise in photo-protection is unparalleled. Since launching its first sun range in 1971, the brand has been consistently committed to providing an exceptional suncare experience, and protection against photo-aging.

In recent years, LANCASTER has been striving to enhance the skincare experience for consumers. Thanks to high-tolerance formulas developed for Asian sensitive skin, LANCASTER Sun Sensitive Oil-Free Soothing Emulsion reduces sun-induced sensitivity and improves skin’s resistance to sun-induced damage. LANCASTER’S Multirays Technology[1], included in the formulas, also offers broad photo-aging protection, leaving skin feeling soothed and comfortable. Moreover, to manage its environmental impact, the product uses a proportion of post-consumer recycled (PCR) plastic in its packaging tube.

During the launch of this new product, LANCASTER organized a series of successful online and offline interactive events in Hainan, to showcase the exceptional protection of its UV care ranges. From May to July 2024, LANCASTER partnered with Wuzhizhou Island, a 5A scenic destination in Sanya, and the China Duty Free’s Sanya International Duty-free Shopping Complex (cdf Sanya) to host a pop-up event. A LANCASTER pop up has been built at cdf Haikou, where UV cameras are provided for visitors to test their daily sun protection efficacy, and skincare experts are invited to share sun protection tips. Meanwhile, the brand has also collaborated with 5-star hotels in Sanya to offer customized trips for consumers.

From May 18 to June 30 2024, LANCASTER hosted a pop-up event on the Wuzhizhou Island, where visitors engaged in interactive activities.

During June 1-28 2024, LANCASTER hosted a pop up at cdf Haikou, where visitors engaged in interactive activities and took skincare classes.

From June 8 to July 14 2024, LANCASTER hosted consumer events at hotels in Sanya, where visitors received LANCASTER exclusive drinks and star packages.

Apart from continuously providing consumers with optimized sunscreen products and experiences, LANCASTER is also working with partners and consumers on various sustainability programs.

To celebrate this year’s World Oceans Day, LANCASTER joined a public welfare campaign “Together with LAN, Protect Pure Coral Sea” with the Blue Ribbon Ocean Conservation Association, cdf Sanya, and Wuzhizhou Island. The campaign brought together multiple parties including research organizations, socially responsible companies, and volunteer divers to protect and restore the damaged coral reef ecosystem in Sanya through scientific breeding and underwater transplanting. As part of the initiative, LANCASTER raised public awareness about the marine ecosystem through art exhibitions, marine biodiversity photography exhibitions, and handicraft workshops. Every participant would receive a certificate from the Blue Ribbon Ocean Conservation Association.

Jasmine Chen, Coty’s GM of Hainan Travel Retail, said: “Sustainability is one of the six strategic priorities for Coty, and LANCASTER is steadfast in carrying out the company’s ‘Beauty That Lasts’ strategy. Through environmental public welfare initiatives, we hope to extend the sustainability concept to consumers, market, and the society, to enhance public ocean awareness, and to help create a green ecological environment.”

LANCASTER Sun Sensitive Oil-Free Soothing Emulsion is now available across duty-free stores in Haikou, Sanya, and Wanning.