Mast-Jägermeister SE, the maker of today’s famous herbal liqueur, just introduced its new City Labels range, with a collection of GTR-exclusive location-themed bottles. These will be in store for a limited time from June across the GTR market in Europe and Asia, offering shoppers a memorable keepsake from their travels.
With over 500,000 City Labels bottles sold since its launch seven years ago, the infographic-style re-design will celebrate 19 locations, including Antalya, Austria, Berlin, Copenhagen, Dublin, Düsseldorf, Frankfurt, Hamburg, Iceland, Istanbul, Munich, Iceland, London, Norway and Poland in Europe and Bangkok, India, Kuala Lumpur and Singapore in Asia. Antalya, Iceland, Austria, Dublin, Poland and Kuala Lumpur are all new to the collection.
Shoppers can scan a QR code on the bottle to unlock the city or country they are visiting like a local and find some of the best bars and restaurants to try, continuing the brand experience beyond purchase. Consumers can collect bottles by checking the different locations through a digital bottle passport.
Recent Mast-Jägermeister SE research amongst international consumers illustrates the company’s commitment to putting consumers at the centre of brand marketing solutions. 82% of participants loved the design and eight out of 10 stated they would purchase the special bottles, with comments such as ‘City symbols on labels give the bottle an extra special feeling.’
