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Jimmy Choo Urban Hero fragrance rides in to town

Jimmy Choo Urban Hero fragrance rides in to town

Jimmy Choo has unveiled a new men’s fragrance with Jules Dades as the face of the brand.

Jimmy Choo has launched a new men’s fragrance that is inspired by the urban environment, with wood-leather at its heart. The new masculine scent (according to the brand) embodies the modern man of today, revealing his mystery and confidence with a combination of skin, wood, and citrus.

The composition opens with notes of lemon caviar combined with spicy and cold black pepper nuances. The heart is dominated by the woody blend of rosewood and vetiver followed by a masculine leather combined with gray amber.

The face of the fragrance is Jules Dades (L’Atlas), a renowned street artist who represents a masculine and mysterious rebel. His graphic style street art appears in the background of the advertising and across the presentation box. The bottle is made up of glass with a chrome top and body.

JIMMY CHOO URBAN HERO is available in 50ml and 100ml Eau de Parfum and is accompanied by a line of body care products.

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