Venture among the vegetable patch to discover Jo Malone’s new limited-edition Veggies collection. Where scents are comforting, colourful and softly sweet, and perfectly ripe for the picking.
‘Enough of the fruits – let’s have fun with vegetables!’ When Céline Roux, Global Head Of Fragrance for Jo Malone London made this dramatic declaration four years ago, she may have been half jesting but just like that, the seed of an idea was planted. It was one that would take her, along with master perfumers Mathilde Bijaoui and Anne Flipo, from much-loved London allotments to the iconic Sissinghurst Castle, once home to Vita Sackville-West and Harold Nicolson and their now-mythic garden. If any fragrance brand was going to turn an English vegetable patch into beautifully crafted colognes, it was always going to be Jo Malone London.
Scarlet Beetroot Cologne
Colour is all around, just like a scarlet beetroot splendidly spied in the veggie patch. Notes of beetroot, vibrant blackcurrant and a dash of patchouli create a delicious fruity scent.
Top – Blackcurrant
Intensely juicy and ripe, it gives a crisp edge to the fragrance.
Heart – Beetroot
An accord that captures the naturalness of freshly cut beetroot combined with an earthy texture.
Base – Patchouli
Grounded in patchouli, a sensuously deep woody note that enhances the longevity of the fragrance.
Carrot Blossom Cologne
Life is sweet, just like carrot blossom gloriously gathered from the veggie patch. Notes of subtly sweet carrot, orange flower and white musk create a fresh floral scent.
Top – Fennel
Herbaceous with hints of aniseed, it adds a dewy sweetness to the top notes.
Heart – Carrot Blossom
Lightly floral and sweet, with an earthy accent, complementing the powdery notes of orris.
Base – Patchouli
Grounded in patchouli, a sensuously deep woody note that enhances the longevity of the fragrance.
Velvety Butternut Cologne
The path ahead is smooth, just like a velvety butternut playfully plucked from the veggie patch. Notes of smooth butternut, warm tonka bean and patchouli create a woody gourmand scent.
Top – Ginger
Spicy and fresh with a zingy lemon quality, it opens the fragrance with lively brightness.
Heart – Butternut
Smooth and nutty, notes of butternut imbues the fragrance with a delicious warmth and creaminess.
Base – Patchouli
Grounded in patchouli, a sensuously deep woody note that enhances the longevity of the fragrance.
The seasonal scents are farm-fresh and rooted in fun. Which one will you pick?
