For more than 200 years, Johnnie Walker has pushed boundaries to become the most popular Scotch Whisky brand in the world, and this latest innovation is a taste crafted with a trailblazing spirit, years of tradition and layers of flavour waiting to be explored.
Johnnie Walker High Rye Blended Scotch Whisky features a unique mash bill of 60% rye aged in American oak barrels, and includes notable single malts that are central to the Johnnie Walker Black Label flavour profile.
This is the first whisky from the brand to showcase a high rye profile and Johnnie Walker Master Blender, Jim Beveridge, and Johnnie Walker Whisky Specialist, George Harper, crafted it to be an exceptional whisky, perfect for mixing cocktails like a Manhattan, yet pleasantly smooth to be enjoyed on its own. The resulting taste presents layers of balanced flavours, including sweet orchard fruit notes from Cardhu, rich berry fruit notes from Glenkinchie, and subtle whisps of smoke from Caol Ila that are blended with rye and grain whiskies distilled at the Cameronbridge and Teaninich distilleries.
“Johnnie Walker High Rye Blended Scotch Whisky continues our tradition of pushing the boundaries for what a Scotch whisky can do,” said Johnnie Walker Master Blender Jim Beveridge. “Our journey towards crafting something truly unique and fantastic was guided by Johnnie Walker Black Label and how flavors from rye whiskies present nicely in classic whisky cocktails. The tasting experience features familiar Johnnie Walker notes that are expressed and emphasized like nothing we’ve crafted before, perfectly complementing our existing portfolio of products.”
The launch will be supported with a robust marketing campaign beginning this fall that will include sampling, traditional and digital advertising, social media, influencer and public relations support. The packaging features the iconic square-bottle and slanted label, while accompanied by new creative inspired by the blend of Scotch and rye whisky traditions, with bold undertones that highlight the innovative spirt captured within each bottle.
Johnnie Walker High Rye Blended Scotch Whisky is now available in the U.S. wherever fine spirits are sold, with a suggested retail price of $34.99 (750 ml/bottle, 45% ABV).
For more information on Johnnie Walker High Rye Blended Scotch Whisky, please visit JohnnieWalker.com.