Johnnie Walker is marking Chinese New Year with the launch of new limited edition Year of the Rooster bottle designs for its Blue Label variant.
The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year.
Evolving from the first iteration, Year of the Horse, the progression of this annual limited edition series, now in its fourth instalment, is inspired by the enduring legacy of the Chinese Zodiac. The amiable sign of the Zodiac Rooster signals new beginnings that lay ahead on the horizon. Rising at the break of dawn to embrace each day, the Rooster fully embodies the hardworking and pioneering spirit of Johnnie Walker.
“Blue Label is the pinnacle of blending excellence in our portfolio, and we are thrilled to celebrate the Lunar New Year in such a remarkable way with our annual special edition offering. The Lunar New Year is such a significant cultural holiday and we couldn’t be more honoured to mark the occasion with our rarest blend. The Rooster represents inspiring characteristics, and we hope that the artistic depictions on the bottle serve as a reminder that like the Rooster, success can be achieved with hard work and patience. We remind those celebrating the arrival of the Lunar New Year to please drink responsibly,” commented Stephanie Jacoby, the Vice President of Johnnie Walker North America.
With only 1 in 10,000 of our whiskies possessing the calibre required to craft the Blue Label blend, this special release is an honorary nod to traditional Scotch distilling techniques, classic Asian art and Lunar New Year customs. Representative of the Zodiac Rooster, the bottle artwork showcases the four aspects of the Rooster; the Herald, the Prospector, the Pioneer and the Adventurer. The Zodiac Rooster, etched in gold, sits confidently on the back panel of the bottle guarding the exquisite Blue Label liquid. Reminiscent of a Chinese scroll painting, when the four unique bottle designs are positioned side by side, the panels ‘unfold’ and bring to life the tale of the triumphant Rooster.
A true collectors’ item, Year of the Rooster is packaged in a premium gift box boasting luxurious gold foil adornments and a signature from Jim Beveridge, Johnnie Walker’s Master Blender. The Year of the Rooster bottle design takes a bold approach with its striking blue ombre appearance offering a one-of-a-kind item, ideal for gifting during the Lunar New Year.
Johnnie Walker Blue Label Year of the Rooster is now available wherever fine spirits are sold with a suggested retail price of $258.00 (750 ml/bottle, 43% ABV).
See more at www.johnniewalker.com
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