K-pop boy band BTS are the latest supergroup to join the Lotte Duty Free campaign roster.
Lotte Duty Free, South Korea’s top duty-free operator, has announced that its has secured K-pop boy band BTS (also known as Bangtan Boys or Beyond The Scene) as its new brand ambassadors. This comes as many of Korea’s duty-free retailers look to attract more foreign customers amid a normalisation of ties between Seoul and Beijing over a US missile defence system.
Including BTS, Lotte Duty Free now has 58 K-pop celebrities, including actor Lee Min-ho and K-pop girl group Twice, on its roster, according to the company.
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The duty-free operator’s move to expand its presence in the global market comes as local retailers are gearing up for a potential inflow of Chinese customers. The number of visitors from the neighbouring country had sharply dropped in the past months following a diplomatic row between the two countries over the deployment of a US Terminal High Altitude Area Defense system (THAAD) around the capital city, Seoul.
The leaders of Seoul and Beijing held a bilateral summit last week, highlighting the recent normalisation of their ties. During the meeting, President Moon Jae-in and his Chinese counterpart Xi Jinping agreed to quickly put the countries’ exchange and cooperation in all areas back to the normal track, according to Seoul’ presidential office Cheong Wa Dae.
Souce: Yonhap
