Longines chose its long-standing brand Ambassador, the Oscar-winning British actress Kate Winslet – who won the Academy Award for Best Actress for The Reader in 2009, as well as the Emmy, Tony, and Grammy Awards – as the face of its new eyewear campaign.
In the campaign shots, Kate Winslet wears three Longines Eyewear styles that perfectly embody the brand’s refined and elegant aesthetic; oversize and feminine shapes recalling Longines’ iconic elements: the dial motif, the dial hands detail and the stylish logo.
The new Eyewear, produced in collaboration with Marcolin Group, is now available at Longines Boutiques and selected opticians worldwide.
This oversized, feminine navigator style is made entirely of metal for an elegant, vintage look as well as lightweight functionality. The frame is distinguished by the iconic motif of some Longines watch dials reinterpreted on the spoilers along with temples representing watch dial hands. The slim frame ensures optimum comfort, while the exclusive Zeiss lenses ensure optimal vision. The iconic Longines logo laser printed on the temples finishes off the style.
This oversized, feminine round style is made entirely of metal for an elegant, contemporary look as well as lightweight functionality. Evoking the values and history of the brand, the modern frame features watch dial hands motif, the iconic Longines logo in laser-printing, and luxury Zeiss lenses.
Avant-garde inspired, the oversized round style is the ultimate frame for the woman in search of a luxury statement-making accessory. Evoking the values and history of the brand, the vintage-like frame features watch dial hands motif, the iconic Longines logo in laser-printing, and luxury Zeiss lenses.