Katy Perry debuts De Soi range of alcohol-free aperitifs

Pop singer Katy Perry has announced the launch of her own line of alcohol-free aperitifs, leaning in to the no-and lo drinks craze that tends to surge during the early months of the year.

Perry’s aperitifs, named De Soi, mark the latest in a long line of celebrity-endorsed/backed releases in the wine and spirits sector in recent times. Perry, though, arguably represents the biggest name to join the party on the non-alcoholic side of things. She follows Blake Lively, who released her own line of mixers last year.

The dynamic duo behind De Soi, Co-Founders Katy Perry and Morgan McLachlan teamed up to make a drink that can take you from long nights to early mornings.

“Our apéritifs are brimming with the kind of culinary botanicals you’d find on the menu at your favorite local restaurant, from yuzu and lemongrass to dates and rosemary. The secret’s in our adaptogens, mind-mellowing botanicals that put the fun in functional, helping you create, relax, and ease into the night.”

Just in time for SOBERUARY❗️Excited to announce @drinkdesoi a line of sparkling nonalcoholic aperitifs I’ve created w/ my fellow new mama/
botany babe Morgan McLachlan. Our apéritifs are full of feel-good adaptogens for a drink that helps you create, relax & ease into the night pic.twitter.com/1vig65i9PV

— KATY PERRY (@katyperry) January 3, 2022