Movie fans will soon get the chance to smell like ‘Kingsman’,following a deal between Matthew Vaughn and the beauty giant Coty.
The movie series is getting its own line of fragrances for men, with the first scent scheduled to launch alongside the upcoming release of the next film, “The King’s Man,” in February 2020.
Vaughn, who is the founder of Marv films and the director, writer and producer of the Kingsman film series, said: “This partnership is a further evolution of the Kingsman brand; a collaboration that represents the same high quality and craftsmanship the Kingsman portfolio is known for. Working with Coty’s expertise in fragrance, and with a truly exciting campaign to come, I look forward to the launch of the newest addition to the Kingsman collection.”
“As a unique, quintessentially-British lifestyle brand, Kingsman fits perfectly within Coty Luxury’s portfolio and nicely complements our strong luxury men’s fragrance business,” added Edgar Huber, President Coty Luxury. “Through our combined strength in storytelling and Coty’s marketing and commercial expertise, we are uniquely positioned to translate the Kingsman universe into a success in fragrances.”
The fragrance line, which will go on sale at luxury retailers, is the latest addition to a Kingsman lifestyle brand that also includes a luxury fashion collaboration between Vaughn and the retailer Mr Porter. The latest installment of the partnership will reportedly go on sale this December.
The King’s Man movie is scheduled for release on February 14, 2020 by Walt Disney Studios Motion Pictures.
Copyright The Duty Free Hunter 2019