On 28th January, World Duty Free will be launching the La Prairie Platinum Rare Cellular Life Lotion.
PLATINUM RARE CELLULAR LIFE-LOTION
Haute-couture, haute-horlogerie, haute-joaillerie – those métiers that elevate craftsmanship to a high art – exist in a world apart, one which revolves around the stellar constellation of daring creativity, masterful savoir-faire, the most exquisite materials and an exclusive encounter with the extraordinary.
In the creation of its skincare, La Prairie applies the same principles as those of maisons, from the painstaking selection of its raw, precious ingredients to the expert formulation of its products and the sublime design of its vessels. Perhaps the La Prairie collection most exemplary of these values of artisanry, the Platinum Rare Collection offers a splendid experience synonymous with pleasure, with a dream spun out of desire – just like the most decadent creations of a true luxury house.
WHERE HAUTE-REJUVENATION BEGINS
The fusion of luxury savoir-faire values with exceptional skincare benefits defines the very essence of haute-rejuvenation – La Prairie’s high art of reigniting a youthful appearance. Through this philosophy, the Platinum Rare Collection redefines rejuvenation as we know it. Haute-rejuvenation not only embodies the traditions of savoir-faire unique to La Prairie – audacious innovation, bespoke craftsmanship, the use of the most precious, rare ingredients and a refined, enchanting experience – it propels them to the next level.
The Platinum Rare haute-rejuvenation experience starts with the latest innovation to come from the Swiss laboratories of La Prairie: Platinum Rare Cellular Life-Lotion. A new beginning for your skin, it offers an unparalleled formulation drawn from the source of life. Inspired by the eternal beauty and strength of platinum, it is where haute-rejuvenation begins.
Louis XVI of France declared that platinum, with its subtle sheen and sophisticated colour, was to be the only metal used at Versailles to decorate the tables and coiffeuses of the court. Ever since, platinum, brilliant and refined, has been the ultimate emblem of exclusivity. It is this very exclusivity – this rarity – that has made of it the chosen symbol to convey the pinnacle of excellence. It is the ultimate choice to express taste, elegance and grace.
The scientists at La Prairie, however, have discovered that its beauty goes beyond its inspiring appearance. A powerful enhancer of rejuvenating peptides, it rests at the heart of every Platinum Rare product, selected like a raw gem to be transformed in the hands of the expert artisan.
“THE ONLY METAL FIT FOR KINGS”:
Like the other products of the collection, Platinum Rare Cellular Life-Lotion is infused with the eternity of platinum. The result of years of research – the time required to create a true piece of haute-artisanry – it offers the essential first step in the Platinum Rare haute-rejuvenation skincare ritual. Platinum Rare Cellular Life-Lotion is a complete essence-in- lotion that helps to boost the skin’s rejuvenated appearance by supporting key cellular detoxification processes – for skin that is detoxified, renewed, reset: optimally prepared to benefit from the rejuvenating treatments that follow.
THE ORIGIN OF REJUVENATION LIES WITHIN:
Skin aging is characterised by the accumulation of damage and a gradual loss of functions. Rejuvenation, on the other hand, removes existing damage and prevents future damage, aiming to re-establish optimal skin functions.
Skin rejuvenation therefore depends on optimal cellular functions, cellular energy production and the ability for cells to protect themselves from both external and internal irritants. Platinum Rare Cellular Life-Lotion acts on these three levels.
First, it supports the skin cells’ ability to remove and recycle damaged proteins to ensure proper cellular functions.
Second, it helps to recycle damaged mitochondria to ensure appropriate cellular energy levels.
Finally, it helps the skin to protect itself against the negative impact of external and internal stress factors by supporting skin’s own network of detoxifying and antioxidant enzymes.
Enriched with the Platinum Peptide and powerful ingredients that support skin’s detoxifying mechanisms, Platinum Rare Cellular Life-Lotion is further enhanced with La Prairie’s Exclusive Cellular Complex that infuses the skin with nutrients and rejuvenating factors. Skin texture is refined, fine lines and wrinkles are smoothed and the appearance of elasticity is improved.
Like all the products in the Platinum Rare Collection, the design of the Cellular Life-Lotion decanter conveys a fastidious attention to detail, echoing the values of haute-artisanry. Conceived in deep amethyst tones, each line of the tall, sleek vessel angles into another. Every surface, every facet of the cap is hewn to catch the light in an unexpected and surprising way, like an expertly cut gem. Sculpted with careful attention to symmetry, visual equilibrium and harmony, it reflects the haute-rejuvenation contained within.
As the very first step in the haute-rejuvenation skincare ritual, the discreetly iridescent amethyst lotion of Platinum Rare Cellular Life-Lotion glides on as a silky liquid to begin its transformative work. The delicate signature scent of the Platinum Rare Collection sets the tone for a restorative, rejuvenating experience, while the skin is left feeling revitalised, smooth and protected, ready for the skincare ritual steps to follow.
A REJUVENATING EXPERIENCE:
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