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Lancôme opens huge beauty flagship at São Paulo Airport

Lancôme opens huge beauty flagship at São Paulo Airport

Lancôme Travel Retail Americas and Dufry have partnered to open the biggest Lancôme’s flagship in South America.
The 43 sqm store with eye-catching screens opened at the international departures area of Terminal 3 of São Paulo International Airport (GRU Airport) on January 31st, 2021.

The brand’s new flagship embraces the values of the brand – joy, happiness, and generosity –and offers a personalized, unique, and immersive retail experience. Fragrance and skincare best sellers including La vie est belle and Advanced Génifique are starified on unique iconization tables while make-up pillars such as Hypnôse Mascara, Teint Idole Ultra and l’Absolue Rouge are displayed on tech-powered sharing tables.

Customers’ behaviours having evolved since the beginning of the sanitary crisis, in-store beauty-tech innovations enable to offer a more flexible, digitalized, and personalized alternative to testing experience. As an example, the Virtual Try-On tool powered by AI algorithms enables customers to test Lancôme’s full range of makeup products safely.

When visiting this brand-new store, traveling shoppers will enjoy a bespoke gifting experience through an engraving station for selected products and a wrapping station. They will also discover novelties and exclusive offers such as travel retail sets which are carefully showcased in the store.

This new Lancôme flagship is a new opportunity to build unique relationships with travellers by offering them premium, exciting, interactive, and immersive experiences through Beauty Tech innovations, digital services, and in-store personalized “retailtainment”.

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