Putting digital at the service of travellers, LANCÔME Travel Retail Asia Pacific marks a new milestone in its partnership with Lotte Duty Free to unveil the LANCÔME x Lotte Duty Free Smart Store at Lotte Duty Free’s Main Store.
At the 520 square meter space, travellers will discover LANCÔME’s iconic skincare and makeup products through new digital beauty experiences such as augmented reality and artificial intelligence. The tech-enabled contactless store serves as a new landmark of digital transformation with new powerful technologies and increased level of personalization.
Reshaping the relationship with shoppers through beauty tech innovations, LANCÔME is pleased to launch its first ever in-store implementation of the augmented reality makeup try-on service in Travel Retail, Modiface, also known as Dream Face at Lotte Smart Store. Through the power of AI algorithms, shoppers can accurately shade match and try on the different iconic LANCÔME foundations, lipsticks and other makeup products via virtual mirror from the iPad or by scanning the QR codes next to each make-up icon through the Lotte duty free app.
Putting technology at the heart of retailtainment, shoppers will discover the second generation of Advanced Génifique serum, enriched with microbiome science, by interacting with the Génifique Game Table. The giant Advanced Génifique serum LED bottle also brings personalized and connected experience with name engraving service on the iconic Génifique bottle and social sharing technology. Digital payment methods, electronic price tags, personalised QR codes and personal mobile shopping carts completes the digital contactless journey.
“Together with Lotte Duty Free, we want to invent the beauty of tomorrow in Travel Retail with digital innovation and services. The LANCÔME x Lotte Duty Free Smart Store is a co-creation of a fully integrated physical and digital experience, and a re-imagination of our relationship with travelers through dynamic, beauty tech innovations,” says
Mr. Emmanuel Goulin, Managing Director at L’Oréal Travel Retail Asia Pacific.
“Lotte’s partnership with LANCÔME Travel Retail Asia Pacific was a natural one. Both organizations saw technology’s potential to offer the travel retail industry a solution for recovery and growth –– all whilst offering consumers exciting digital innovations as part of a reinvented travel retail experience,” says Mr. Kap Lee, CEO at Lotte Duty Free.
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