Lancôme has teamed up with The Louvre Museum to design a limited-edition collection of skincare and makeup products.
Dubbed ‘Lancôme x Louvre’, Lisa Eldridge, global creative director of Lancôme Makeup, was inspired by nine masterpieces from the sculpture department at The Louvre, as well as the museum’s lights and colours, to create the collection.
In particular, they include the Venus de Milo, Victory of Samothrace, Corine, Diana of Gabies, Nymphe with a Scorpion, Echo, Hygieia, Venus of Arles and, finally, Hermaphrodite.
“I am thrilled by this first collaboration with Lancôme, which skilfully illustrates the diverse forms of beauty presented by the Louvre’s collections, where cultures and civilizations meet beyond land and time,” said Laurence des Cars, president and director, Louvre Museum.
“The choice of the Venus of Milo, Nymphe with a Scorpion, or Diana of Gabies as ambassadors for this campaign brings new perspectives on iconic and inspiring images of antiquity, contrasting them against contemporary representations and standards.”
The collection launches with a campaign filmed at the Louvre Museum and featuring Zendaya, Aya Nakamura, Amanda Seyfried and He Cong.
“At Lancôme, beauty is a living art; beauty itself, as a personal ritual, is the way to express oneself and stand out in a way that transcends ever-changing standards,” said Françoise Lehmann, general manager, Lancôme International.
“This creative and unprecedented partnership with the Louvre is a cultural testimonial to this conviction and our mission for beauty in Lancôme. By continuing the dialogue between our French brand, with a rich history spanning nearly 90 years, and the world’s most iconic art temple, we are looking to foster new perspectives on beauty for today’s women based on our artistic heritage and celebrate beauty’s ever-evolving nature.”