Lepanto 12, “the Crown Jewel of all brandies,” has revealed a new bottle and packaging design that marks the next stage in the brand’s evolution. The redesign reflects González Byass’ commitment to sustainability whilst paying homage to Lepanto’s legacy.
The new bottle is available in GTR in Spain (Avolta) and Germany (Heineman) and features a new blue label paying tribute to the Battle of Lepanto, the historic namesake for the brand. The label features a modern silhouette of La Real, the flagship galley of Don Juan of Austria. There are also three distinctive colourways on the label; blue, evoking the sea where the battle took place, and royal violet and warm earth tones.
Additional changes to the bottle include:
- Copper tone on the cork with the company name on it to elevate storytelling
- Elongated neck in the classic Lepanto blue, including the González Byass Sherry Cask logo to highlight the brand’s roots in the Marco de Jerez
- Higher shoulders and subtle V-shape for a prouder and elegant look
In keeping with González Byass’ sustainability goals, the updated outer packaging is also 11% lighter in weight, reducing its environmental impact.
Rocio Trillo, Master Blender of Lepanto comments: “Lepanto represents excellence from grape to glass. With this new, more contemporary image, fully aligned with the brand’s values, we’ve captured the essence of a unique brandy: a direct descendant of Sherry wine, already distinguished by its unmistakable personality.”
A distinctive brandy, Lepanto 12 is a Gran Reserva brandy crafted entirely in Jerez from 100% Palomino Fino grapes. Every stage of production takes place in the region, from distillation to ageing in the González Byass Sherry cask system and offering three distinct Sherry cask finishes. Lepanto 12 is finished in sweet oloroso casks, Lepanto OV in dry old oloroso casks, and Lepanto PX in Pedro Ximenez casks.
The refreshed identity reaffirms Lepanto’s dedication to craftsmanship and environmental responsibility, ensuring that its legacy continues to evolve for generations to come.