TOUS invites passengers to discover immersive spaces inspired by the olfactory universe of LoveMe The Amethyst Elixir, the latest addition to the brand’s LoveMe perfume-jewel collection.
TOUS introduces its new fragrance LoveMe The Amethyst Elixir in collaboration with Avolta, deploying a special promotional experience in Adolfo Suárez Madrid–Barajas Airport (T4 NET), Josep Tarradellas Barcelona–El Prat Airport (T1 and T2) and Málaga–Costa del Sol Airport. These spaces, conceived to elevate the retail experience, bring to life the creative and olfactive universe of the launch.
LoveMe The Amethyst Elixir is a Floral–Fruity–Musky Eau de Parfum, created by master perfumer Sonia Constant. The LoveMe perfume-jewel collection stands out for its ability to transform each creation into a true object of desire.
The promotional experience will be available at Barcelona T1 throughout February, and at the remaining airports during February and March.
Additionally, over the course of the campaign, customers will enjoy a special gift with purchase, including an exclusive vanity case and a 15 ml LoveMe The Amethyst Elixir fragrance.
Through these initiatives, TOUS reinforces its commitment to creating memorable Travel Retail experiences, captivating passengers with its newest olfactory proposal and strengthening the brand’s presence in strategic locations
