LINDT has opened a shop-in-shop concept with DFS Group, the world’s leading luxury travel retailer, at DFS, Hong Kong International Airport.

The store features the latest LINDT pick and mix in Asia, which for the first time will take the form of an eye-catching wall feature. With clear visibility from across the terminal, the stunning new unit will attract footfall into the shop. The pick and mix concept enables travellers to discover a wide assortment of LINDOR chocolate truffles and create their own ideal mix. Eminently suitable for gifting, customers will be able to choose from a range of gift cards to complement their selection and personalise their pick and mix bags. The gift cards are themed to highlight the Hong Kong destination and seasonal events.

The shop will also feature a bespoke space created for the LINDT Master Chocolatiers where live demonstrations will showcase the LINDT tradition of craftsmanship, artistry and innovation in the later part of 2016.

Commenting on the partnership, DFS Group’s Senior Vice President Food and Gifts, Thierry Canivet, said, ‘DFS continuously strives to create shopping experiences that surprise and delight our customers and we are proud to partner with LINDT to do just that with the new shop-in-shop at DFS, Hong Kong International Airport. This engaging approach to the food and gifts segment will provide travellers with a lasting memory of their travels and we look forward to what we are confident will be a successful new take on this exciting category.’

Peter Zehnder, head of the Lindt & Sprüngli global duty free division, said that the Asian market clearly presents the travel retail sector with considerable opportunities, and this new venture was the first of a series of innovative initiatives to capitalise on this potential. ‘We are delighted to have launched our latest shop-in-shop concept in Asia and believe that there is a huge opportunity for LINDT in the region. Our well-known brand of premium chocolate offers a wide range of bestseller products, a continual flow of innovations and strong activations beyond ordinary price-offs to drive category sales.’

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