After the success of its first two exclusive ranges for Dufry – LINDT Heavenly Stracciatella Edition in 2017 and LINDT Strawberry Edition in 2018 – Lindt & Sprüngli Travel Retail has once again teamed up with Dufry for the launch of a new range – the LINDT Pistachio Edition, available only at Dufry airports worldwide for a limited time.
The ever-popular LINDOR balls, the travel-iconic, individually-wrapped assorted LINDT Napolitains and a travellers’ favourite, the Gold Bar 300g, are all now available with an exquisite new flavour, Pistachio, developed exclusively for Dufry.
Liveried in an eye-catching green design, the LINDT Pistachio Edition perfectly fits the premium positioning of LINDT and will appeal to many consumer groups, especially millennial travellers who are known to be seeking out new and exciting flavours.
The range will be supported with a six-month digital communication campaign designed to create maximum visual impact in shopping areas and entice consumers to buy. Dufry airports worldwide will feature unique POS displays with the LINDT Master Chocolatiers plus location-specific, tailormade POS. The LINDT Pistachio edition will also be the company’s first initiative to provide consumers with a 360-degree experience on the Dufry E-motion programme. The LINDT Pistachio Edition will be featured on a large, eye-catching promotional space in the LINDT home airport of Zurich from mid-January until end of February 2019. It will also be promoted with high visibility in further airports including Madrid, Alicante, London and Athens.
Peter Zehnder, head of the Lindt & Sprüngli global duty free division, said: “Within our Lindt & Sprüngli Travel Retail vision of being the number one partner of choice, one of our focus areas is on premium partnerships and how to make the traveller’s journey more magical. We know that more and more passengers are looking for premium and travel-exclusive gifts at the airport, so this partnership with Dufry and the launch of the Dufry-exclusive LINDT Pistachio Edition is the perfect opportunity for LINDT and Dufry to partner again.”
Phillipe Moryl, Global Category Head of Food, Confectionery, Souvenirs & Toys at Dufry, added: “This year we are once again delighted to introduce this exclusive pre-launch that perfectly reflects our strategy to collaborate closely with our brand partners and offer travellers a unique experience in travel retail.
“LINDT has been one of the first brand partners to develop truly exclusive products for Dufry and what is really valuable in our partnership, is the fact that each year we are challenging ourselves to identify what retail component we can further improve or change, based on the experience of previous years. This year, we not only bring a unique experience with the products we propose, but we have also developed a strong communication and marketing plan leveraging the latest developments within Dufry in terms of digital communication, social media and our loyalty program. We are really excited about this new launch and I would like to sincerely thank Peter and his team for their constant support and the great collaboration.”