Liu Jo unveils its celebratory campaign marking its 25th anniversary with Kendall Jenner, both the brand and model were born in 1995.
#Bornin1995 is the expression for the celebratory campaign as Liu Jo hits the 25-year mark, an original communication format that will be rolled out throughout 2020 and features a new face for the brand in its first phase: the stunning Kendall Jenner.
A social icon that shares the same year of birth as Liu Jo, she becomes the spokesperson for the most authentic side of contemporary glamour. The concept thus establishes a valuable connection, inaugurated with a sneak-peek celebratory t-shirt with the stand-out printed statement “Born in 1995”.
View this post on Instagram
#BORNIN1995: #LiuJo celebrates its 25th anniversary with @kendalljenner. Introducing the new advertising campaign shot by @mertalas and @macpiggott. Model: @kendalljenner Global creative supervision and styling by @sissyvian Creative and art direction by @macsiotti #macsiotti @artpartner #artpartner
A post shared by Liu Jo (@liujoglobal) on
Copyright The Duty Free Hunter 2019