The two new stores will complement Lagardère Travel Retail’s existing portfolio of five Duty Free and Foodservice stores at London Luton Airport.
Lagardère Travel Retail UK & Ireland has announced its expansion at London Luton Airport with the addition of two new Travel Essentials stores : A LEGO Store® and Discover London, a premium souvenir and gifting store. This agreement marks a significant development in the continued partnership with the airport, 18 years after the company opened its first Aelia Duty Free store at London Luton. The two new stores will complement Lagardère Travel Retail’s existing portfolio of five Duty Free and Foodservice stores at London Luton Airport.
The first LEGO® store in Bedfordshire takes flight at London Luton Airport
As part of this expansion, Lagardère Travel Retail is proud to unveil the very first LEGO® standalone store in Bedfordshire, offering travelers an immersive and playful shopping experience. The iconic toy brand will bring out the “inner child” in every London Luton Airport passenger who wants to find the perfect gift or treat themselves.
The LEGO® store will feature an extensive selection of LEGO sets encompassing various themes, including exclusive boxes that can only be found in LEGO® branded stores. Inside the store, a fun and interactive experience has been developed where shoppers can scan LEGO® sets to preview how the 3D models will look once built using Augmented Reality. This immersive encounter promises to captivate curious children and adults alike, ensuring a memorable visit to London Luton Airport.
Discover London: An Unforgettable Shopping Experience
The second store to open, ‘Discover London’, is a proprietory developed by Lagardère Travel Retail. This unique and premium souvenir and gifting store offers travelers an experiential playground, elevating the customer shopping experience with a strong sense of place. London Luton’s passengers will embark on an authentic and meaningful multi-category gifts and souvenir shopping journey.
This immersion into London’s diverse settings is amplified by a selection of the finest local delicacies, craft beers and iconic liquor brands, jewelry and creative, modern souvenirs featuring new brand partnerships exclusively available at Discover London, including Tinker Tailor Ltd, Stolenform, Brick Sixty Limited, and Little Miss London Ltd alongside London favourites such as Fortnum & Mason and Whittard’s.
Commenting on this announcement, Marion Engelhard, CEO Lagardère Travel Retail UK & Ireland, expressed her enthusiasm: “We are extremely excited about this new opportunity at London Luton Airport and look forward to welcoming shoppers of all ages to this new store brimming with awesome products and -fun features for the whole family. A store full of bright colors, cool models, surprises, engaged store personnel, selfie opportunities and interactive experiences. It is never too late to start playing so come by and have fun with us.”
Jonathan Rayner, Chief Commercial Officer at London Luton Airport, added: “We cannot wait for our passengers to enjoy these two exciting and interactive brands which are a great fit with the simple and friendly passenger experience we offer. Today’s announcement follows the opening of a range of bold, innovative, and engaging shops and restaurants at London Luton Airport this summer, providing even greater choice for our passengers and signifying a landmark moment in our long and successful partnership with Lagardère.”
Annette Rosendahl, Head of Travel Retail Expansion at LEGO®, also said : “We are excited to open the fourth LEGO airport store in the UK with our partner Lagardere Travel Retail and look forward to offering the LEGO store experience in London Luton Airport. Our mission is to inspire and develop the LEGO builders of tomorrow and this large LEGO store invites all passengers in the airport to engage with our brand, spark creativity and imagination, and create fun and memorable experiences.“
